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    ABOUT FORTY WINKS

     

    We started our company in 2010 to provide a simplified, less awkward, approach to bra shopping.

    We believe it’s possible to find a bra you love and actually enjoy the process. To us, wearing lingerie you love is an act of self-care and we are here to make that happen!

    While we offer expert fittings, we also recognize that you know your body and preferences best. We honor your comfort levels during all of our interactions to make sure you walk away with pieces that fit your needs, life, and style.

    WHO WE ARE

    We're Meredith (an art-loving, enthusiastic-sewing Vermonter) and Rachel (a book-loving, long walk-taking Mainer). We met while working at Mint Julep, another locally owned boutique, and quickly realized that our friendship was also destined to be a business partnership.

    As we listened to friends and community complain about their bras and underwear, the idea for a welcoming, fun, indie lingerie shop formed in our minds.

    10 years, 3 babies and many risks later, we still have big, big dreams for Forty Winks.

    OUR TEAM

    MEREDITH

    CO-OWNER

    (She/Her)

    Lover of the arts and an enthusiastic sewer.

    RACHEL

    CO-OWNER

    (She/Her)

    Avid reader, lover of long walks and total extrovert.  

    ADDY

    (She/They)

    Lead fitter, customer service contact and resident astrologer.

    AURORA

    Team fitter and shipment-processing extraordinaire.

    ELLIE

    (She/Her)

    Team fitter, Pinterest strategist and ice cream enthusiast.

    LAUREN

    (She/Her)

    Graphic designer, in-house photographer and art-loving cat mom.

    WHAT TO EXPECT FROM US

    ALL ARE WELCOME

    Our community is our priority.
    Black Lives Matter.
    Trans Lives Matter.
    Your size is not your worth and our fitting rooms are safe spaces.

    A RANGE OF SIZES

    We currently carry bras in 30-42, A-I.
    Our underwear and loungewear size range
    includes XS-XXL.
    We welcome your requests and suggestions!

    DIVERSITY ON OUR SHELVES

    We are actively working towards offering at least 20% of our shelf space to BIPOC owned brands.

    If you have suggestions of BIPOC designers you'd like to see
    at Forty Winks, please reach out!


    FOCUS ON SUSTAINABILITY

    As retailers, we understand that our business has an impact on our environment.We give priority to the companies that value eco-friendly and sustainable production.
    Our mailers and bags are made from at least 50% recycled materials and we never use plastic when packing and shipping.