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  • 20% off online

    labor day sale

    Shop our entire site at 20% off! Sale ends Monday at 11:59p. No code needed.
    shop 20% off

  • Save the date: Forty Winks Annual

    warehouse sale!

    SEPTEMBER 26th & 27th. Everything $5-$80. Harvard Square location only.
    More info

  • Just in

    shop new

new

A sheer long-sleeve top with an allover blue and white floral lace pattern, laid flat against a white background.
Ginia Riley Long Sleeve Crew
$ 85.00
color
A pair of wide-leg pants featuring a navy blue and white ikat-style woven pattern, displayed flat against a solid white background.
Ginia Riley Pant
$ 98.00
color
color: Charm
Blush Dream Cotton Pointelle Bralette
$ 68.00
color
color: Charm
Blush Dream Cotton Pointelle Bikini
$ 32.00
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  • Bralets

    shop wirefree bras

wireless bras

color: Champagne
Montelle Mysa Cup Sized Bralette
$ 64.00
color
color: Cherry
Forty Winks Ease Crop Cami
from $ 72.00
color
Beige bra on a white background
Evelyn and Bobbie Beyond Bra
$ 98.00
color
color: Beige
Commando Butter Soft Support Adjustable Bralette
$ 94.00
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schedule a fitting

time for a top drawer refresh?

We're here to help you find the bras that work best for your needs. We carry sizes 30A-44L and XS-3X. We are fully stocked on everyday T-shirt bras, Underwire bras, Non-wired bras, Lined & Unlined bras.

schedule a bra fitting

  • shop sizes 30-44, A-L

    t-shirt bras

    shop bras

T-Shirt bras

A navy blue lace underwire bra with thin shoulder straps, shown flat against a solid white background.
Chantelle Norah Comfort Underwire Bra
$ 96.00
Natori pretty smooth full fit contour underwire bra in buff, close-up front view on a white background.
Natori Pretty Smooth Full Fit Contour U/W Bra
$ 84.00
Wacoal Back Appeal full cup bra in black, front close-up on a white background.
Wacoal Back Appeal Full Cup
$ 88.00
Natori Bliss Perfection contour bra in cafe, close-up front view on a white background.
Natori Bliss Perfection Contour Bra
$ 78.00
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Collection of beige and black bras on a white background

About us

We started Forty Winks in 2010 to create a comfortable and holistic bra fitting and shopping experience for all of the Greater Boston community. We now have two locations, one in Harvard Square and one in Beacon Hill.

We carry over 90 bra sizes and 60 different brands in store and online. Sizes include XS-3X and 30-44, A-L. We cater to a diverse range of clients of all ages, sizes, and genders. We are a proud, woman-owned and locally-owned business.

While we offer expert fittings, we also recognize that you know your body and preferences best. Your comfort during all of our interactions is our top priority to make sure you walk away with pieces that fit your needs, life, and style.

All of our employees are trained to fit by sight through hours of hands-on experience. We work closely with customers to ensure they receive the best fit and experience.

Who we are