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‘Tis the season: What to buy the bride
Over the past few weeks, many of our customers have visited the store in search of the perfect bridal shower gift… To make shopping easier, we, the Forty Winks shopgirls, usually ask the following questions:
- What is the bride-to-be’s style? Is she girly? Sleek and sexy? No-frills?
- How would you describe her figure? Curvy? Long and lanky? Petite all around? Big on top or bottom but nowhere else?
- What’s the shower going to be like? (i.e. will the bride be opening this gift in front of some close friends? or with her mother and great aunt?)
- How much do you want to spend?
The answers help us guide to customers what we hope will be the perfect gift. For those of you shopping online, or planning a trip to the store soon, here’s a guide to the best of Forty Winks’s shower gift options:
$25 and under:
Yes, it’s possible to get a cute shower gift for under $25! Samantha Chang’s My Daily Thong ($22) is a sexy, yet understated piece that can serve as an option for the bride to wear under her wedding gown in white… or after the wedding in black.

Who it’s good for: any woman who likes thongs! Especially beautiful on petite women since it is so delicate.
Want to pick up a little treat for a friend with a naughty streak? Forty Winks also carries Hanky Panky’s After Midnight line, which includes a super hot Open Crotch Low Rise Thong ($18) and an Open Crotch Cheeky Hipster ($28, shown below) which also has a partially open back… Peek-a-boo
Who it’s good for: A very close friend who will put it to good use (or at least have a good laugh about it at the shower…) The thong will fit women sizes 2-6 and the boyshort can be purchased in sizes small (sizes 2-4), medium (sizes 6-8), or large (10-12).
$50 and under
There is definitely wisdom to the advice “keep it simple” when it comes to shower gifts, especially when shopping for someone you don’t know very well. Lingerie choices are very intimate and it’s hard to predict what someone will like. But it would be nearly impossible not to like the Calvin Klein Essentials With Satin Trim Chemise ($42, shown below). It’s soft to the touch and incredibly comfortable. Its adjustable straps which can be worn as racerback or straight give the wearer the option of making it tight and sexy… or wearing it more loosely for sleeping on a hot night.
Who it’s good for: just about anyone! Since it is not gathered, however, it can be slightly “unforgiving” in the tummy area. It looks great on women with evenly distributed weight. Is a great choice for a more conservative shower.
Hanky Panky Bridal offers a cute gift option within this price range as well. The low rise bedazzled “Bride low rise thong” in light blue (something blue: check!) and/or “Mrs. low rise thong” ($28, black) are great gifts that the bride can comfortably wear under her wedding dress or playfully after the wedding.
Who it’s good for: Women sizes 2-6 who like thongs and appreciate a li’l bit of bling. Sexy, but not too “out there” for a more conservative bridal shower.
$75 and under
Though styles change by season, you can always count on us to have some Eberjey chemises at Forty Winks. Made from the softest material we’ve laid our fingers on and with one design cuter than the next, we’re simply hooked. This month’s best picks for a bride are the Lady Godiva Chemise ($68, shown below), the Colette Chemise ($76), and the Esther Chemise ($82).

Who it’s good for: Women with an A-D cup who will fit comfortably in a small (sizes 2-4), medium (sizes 6-8), or large (10-12). More appropriate for women whose style tends toward “girly.” Definitely a safe option for opening at any shower.
$100 and under
The Cosabella Sweetie Bra ($52, shown below) is simply magical. The signature Cosabella lace is tight all around, so this bra hugs the bust and gives the right amount support to accentuate natural shape – all without underwire! This bra is a great gift choice because you do not need to know the recipient’s exact bra size – you just need to have a sense of their height and build. The Sweetie bra fits up to a DD cup depending on the level of support needed, and a small is comparable to 32 band, Medium,=34 band, Large =36 band. Pair it with an incredibly elegant Cosabella thong or a matching pair of Never Say Never Hottie Hotpants which cover just the right amount of butt to leave a little peeking out, cheeky style.

Who it’s good for: women who are a perky DD or smaller cup size and appreciate beautiful lace. This set is playful, elegant, and sexy – your choice of color and whether you match the bra with a thong or the hotpants will determine what sort of shower it is appropriate for.
Did the bride send out her measurements? Then you can’t go wrong with the Forty Winks bestseller: the Natori Feathers Contour Bra ($68, shown below) paired with the Natori Feathers Girl Brief ($30) or Natori Feathers Thong ($26). Though this bra is also available in a nude color, black is a very classy choice for a shower gift or you can have fun with a fashion color, which change seasonally.
Who it’s good for: a bride who has a more pragmatic outlook toward lingerie and is looking for gifts she can “get good use out of.” This set is pretty enough to make a great gift while also very functional. Can be worn as an everyday bra and/or for special occasions. Available in band sizes 30-38 and cup sizes A-F(DDD).
$100 and Up
The Clo Intima Fortuna Racerback Chemise ($110) is an elegant piece with gorgeous detailing. Best thing about this chemise is that it’s flattering on a wide range of figures. Elastic in the lace bust gives some support, making this chemise a fantastic choice for women bigger on the top. It is also flowy from the waist down, making it flattering for curvy women. This chemise has that classic bridal look, but the mostly open back and front slit make it simultaneously ultra sexy.
Who it’s good for: Women with larger cup sizes – from a C-F(DDD) and possibly even larger cup sizes depending on amount of support needed. Not too girly and not too sexy – a good choice for a woman with any style of dress. A lovely gift to open at any shower.
What about the girl who has it all? She’s already a lingerie fiend and you’re supposed to choose a gift for her??? That’s where the Zinke Daisy Lace Jumper ($134) comes in. This all-over lace stunner is a backless one piece that ties at the neck and has elastic around the waist to section off cute little shorts that show off a little bit of butt and lots of leg. It can be worn over a bra and panties or on its own… However one wears it, the Daisy Lace Jumper is one of a kind – it combines cute and sexy to create an absolutely irresistible look.
Who it’s good for: the upper half of the jumper is rather long, so it tends to fit taller women (or shorter women with longer torsos) very well. Can fit over any bust size. Runs a tad small in the waist, so size up if the recipient is at the bigger end of a small, medium, or large. That being said, note that the tag with the size letter is easy to snip off, so if you give a large, she’ll never know!) Is particularly fun for a woman who likes to show off her back and legs.
Happy shopping! And congrats to all you brides out there!!!
Posted in Favorites, Lingerie
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Details on tomorrow night’s show
We’re thrilled to be participating in Fashionably Late tomorrow night at the Liberty Hotel. It’s the first time they’ve ever featured lingerie on their catwalk and we here at Forty Winks plan on giving them quite a show. Expect looks from favorites like Marlies Dekkers, Maison Close, Elle Macpherson Intimates, Zinke, Stella McCartney, Chantelle, and more.
The show starts at 10p but it’s best to get there a little on the early side as the place fills up fast. Settle in to the night right…grab a cocktail, check out our pop-up shop, and get ready for all kinds of gorgeousness. There’s no list to be on or cover charge to pay, just bring your honey or your girlfriends and enjoy the show.
Feel free to dress up and we’re talking about what’s under your dress! ![]()
xoxo
Rachel and Meredith

Posted in Events, Lingerie
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Black is the color
Despite the current trends toward color, I just love to wear black. Everyone is always telling me that COLOR is where it’s at this season, (I mean does J Crew even sell neutrals anymore?) but when faced with the decision to buy cobalt blue or plain old black, I always leave with the latter. I’m okay with this…I mean I AM 30.
So true to form, my lingerie drawer leans towards darker hues; I just feel good in them (and isn’t that the point of lingerie?).
Given my love of black, you can imagine that our latest shipment of Zinke has got me pretty tempted. The Daisy Romper and the to-die-for Rosalie Robe feature beautiful, sophisticated eyelash lace in JET black. The contrast of black lace on the skin is stunning; it’s sweetly romantic as the pictures below highlight, but it also packs a drop dead sexy punch.
What do you think? What colors make you feel pretty? Tell me why. -R
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Wowsa! The fact that I’m just getting to this post speaks to deep, deep pool of BUSY that Meredith and I have been swimming through lately. New hires, buying trips, visiting families/friends/dogs, wedding planning and the occasional desire to do something summery and NON-work related, have kept me from this blog. Big time.
So I know this is late in coming, but I really want you all to see some of the stunners that we saw whilst in NYC a week or so ago. So pardon my tardy-for-the-party blogging and enjoy a teeny glimpse into SS13 lingerie.
COLOR!
Two of our very favorite bras from Elle Macpherson Intimates in color we can really get behind.
Variations on classic styles
All of us here at Winks are a little bit giddy over the fact that our favorite Marlies Dekkers bra is coming in this coral lace colorway.
New jammies
You asked for them! Cotton and flannel PJ sets from adorbs line Three J Pajamas will hit our racks within the next month or so…
PRINTS to swim in!
This chevron print from Zinke Swim is will arrive in February…just in time for your “I can’t take this weather anymore” vacation.
Taking bralets to another level
My fave long-line, soft cup bra from Fortnight in grown up Easter egg colors.
We’ll be posting more as the week goes on…but for now, we hope you like what you see. Get excited.
Xoxox
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I really love my…
Zinke Scout Reversible Bralet, $78.
I recently took this little beauty home with me.
Having pretty small breasts, I was a little worried about how it would work but as it turn out the style is perfect. I love the double layer of fabric as it gives me more shape than most bralets.
The vibrant colors and delicate band are so pretty that you wont mind if this bra is seen a little bit, it’s perfect for all the see-through shirts this season. I’m currently loving the orchid colored side under white tees and tanks. The color is close enough to nude and light pink, so it’s a perfectly subtle way to spice up a look without going crazy with the color trend.
Another reason to love the Scout?
This bra is incredibly comfortable, especially in the hot weather…almost felt like I’m not wearing anything at all.
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We’re feeling all sporty…
Sporty looks to wear after the Patriots win tomorrow.
xoxo
Zinke Reversible Scout Bralet, Orchid/Orange, $78. Zinke Scout Panty, Orchid, $64.
La Fee Verte Silk Romper, Aqua, $118.
Hanky Panky Nude and Attitude Bralet, Nude/Black, $54. Hanky Panky Nude and Attitude Boyshort, Nude/Black, $38.
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A few of our favorites…The Instagram edition
With Valentine’s Day right around the corner, what better time to highlight some of our most beautiful pieces.
Plus we love instagramming everything in sight.
Enjoy!
**Click images to see details on www.shopfortywinks.com**
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Rompers, teddies, and playsuits, oh my!
Call them what you will, we’re obsessed with any and all variations on the one-piece lingerie look.
Perfect for BFFs, sisters, sisters-in-law, and pretty much everyone else on your list, one-piece sleepwear will not disappoint.
There’s just something so simple, so effortless, so FUN about wearing these lovelies.
We promise, yours will be their most favorite gift of all.
xoox
Blush Midnight Kiss Sleep Teddy ($78)
La Fee Verte Web Lace Silk Teddy ($160 marked down to $130!!)
Between the Sheets Birds of Play One Piece ($90)
Other one-piece favorites at Forty Winks….
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Gifts for friends who buy indie
Arin Robinson and Jessie Zinke are sisters dedicated to their 100% made in the USA (New York City to be precise) intimates line. We’re obsessed with their peek-a-boo, mix and match, philosophy on lingerie as well as their personal commitment to the design, production, and sales of their pieces. From start to finish, Zinke is a company run by women who take pride in the quality of their work and have no room for anything less.
The Zinke Chelsea Romper is pure silken perfection.
The cornflower blue color is stunning on nearly every skin tone (also perfect for blue eyed gals), while the grosgrain ribbon back closure is a sweet little alternative to buttons or zippers.
These little black numbers that you’re now lusting over, are from the talented and socially committed team behind the “loungerie” brand Between the Sheets. Josh Verleun and designer Layla L’ obatti are a real life couple who live, work, and run their company in NYC. Josh and Layla are the first people to tell us about the environmental impact making lingerie has on our planet and they’re the first (and perhaps the only) company to explain to us why they use the materials they use as determined by their environmental effects.
And as you can see, the final products are simply stunning. The feather lace from the above “Birds of Play” collection, was hand designed by Layla, resulting in gorgeous pieces of quality lingerie that you can actually feel good about. Pretty cool right?
Some of our other indie lines to watch for…Ari Dein and Fortnight
And did you know that Hanky Panky and Fleur’t are made here in the USA?
But more on these lovelies in later posts!
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InStyle’s Peep Show
Fall is in the air!
The crisp weather is just another sign that everyone’s favorite season is right around the corner. On top of the usual fun, Fall outdoor activities that we New Englanders love to partake in , one of my long awaited things to do is to read all of the new September issues. It always reminds me of what I’ve been missing all Summer.
InStyle’s 638 page novel (!!!!) took me a little longer to get through this month. I’m finally finished with it and I can tell you that I was just beaming when I saw the Peep Show lingerie spread they laid out.
I was so proud to see some of our very own items represented over the four page spread!
Take a look at some of the stunners you can find right on the racks here at FW.
The InStyle choice was Zinke’s Bright Light Set in Lake and Spice, and while we love this pairing too, we’re stock the cotton On The Road Again set in Gravel and Spice.
It’s just as pretty a combo and we know our customers love their cotton
Zinke On The Road Again Bralette $54 and Panty $46
And here is just a sneak peek at what is soon to come from Felina….
Felina Maxine Unlined Balconette $39 and Gabriella Garter Skirt w/ Thong $36
They also showcased a few of our favorite standbys here at Winks like Chantelle, Huit, Eberjey, and even some newcomers like Beautiful Bottoms which we’ll start carrying this Fall.
xoxo
Shelby
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