Tag Archives: Lingerie Boston

The Forty Winks Instagram Round Up

Meredith and I have a blast with our insta accounts and we hope you do too!  Click images to shop on our site (when available) and don’t forget to follow us at fortywinkshs and forty_winks_lingerie.

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Shop Small (Medium or Large) at Forty Winks!


In honor of Small Business Saturday, I chatted with Rachel and Meredith about their reasons for opening Forty Winks, and their thoughts on small businesses and community.

What inspired you to open Forty Winks?

We met working at Mint Julep, a local, woman-owned clothing boutique. At work, we often bonded over our shared bra-shopping woes. We had terrible experiences shopping for lingerie! When we went to department stores, we felt overwhelmed by the myriad options and lack of help from salespeople. Walking into high-end lingerie boutiques was equally intimidating as a twenty-something woman. We heard these sentiments echoed by many of our customers at Mint Julep; and we realized that there a good local lingerie boutique was just what Harvard Square needed!

2010: Rachel gazing at what would become Forty Winks


What was your vision for Forty Winks when you opened the store?

We aimed to create a friendly, open environment and to develop a sense of community among our employees, customers, and the neighborhood. It was important to us that the boutique felt like a place we and our friends would want to shop, and also be welcoming to women older and younger than we are! We wanted to create a body-positive environment and make people of all genders feel comfortable shopping for lingerie for themselves or for gifts.

What are some ways in which Forty Winks helps to support other small business?

We are members of the Harvard Square Business Association (H.S.B.A)  and Cambridge Local First which provides us with an opportunity to interact with other area business-owners. Through H.S.B.A., we participate in the “Biz-To-Biz” program, through which members of the organization provide mutual discounts to store owners and employees. This makes it easier for all of us to support other local businesses, and enables us to tell our customers about how awesome they are! We also keep H.S.B.A.’s maps of all the stores in the Square on hand, so that we can show tourists how to get to all of our favorite other small-businesses.

2014: Forty Winks in all its glory!


What do you enjoy about owning a store in Harvard Square?

Harvard square is a wonderful place to have a small boutique because the Cambridge community understands and appreciates small businesses. Our customers are loyal to the store because they appreciate the time we and our employees spend giving each customer individual attention to find bras that look and feel great. People appreciate that our selection is hand-picked and think about the care, effort, and love that goes into running the boutique! We love being a part of the Cambridge community, which has a small town feel even though it’s a large city!

Please come celebrate small business with us and enjoy a 20% discount off the entire store tomorrow, Saturday, November 29th! We are also offering a discount online through Monday, December 1st at midnight with the code “shopsmall”.  To borrow the words of our neighbor, Harvard Bookstore:


Hugs, kisses, and many thanks for your support!

~ Ari


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Small Business Saturday

Shop Small Email 2014

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Monday Moodboard: High Summer

We haven’t done a moodboard in a while, but tonight I’m feeling well, moody.  After a glorious day off, spent traipsing around Boston, I’ve settled on to my couch to wax poetic, at least in the visual sense, about how much I love summer.  Below are some of the pictures that sum up all those feelings for me.

What’s your favorite summer memory thus far?


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Monday Moodboard: Birds of a Feather…


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Monday Moodboard: Dream A Little Dream

Dreamy little shots are what I’m about this week.   I love how well lingerie fits into whimsical and lovely pictures like these…and I just can’t resist sharing the shot of that sweet little moth.  Here’s to a happy week! xoxo






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Happy Birthday Forty Winks!

Four years ago today, we opened our doors and sold our very first bra.  It’s been such an amazing road and we’re so grateful to all of our dear customers for making the past few years so rewarding for us.   Thank you from the bottom of our hearts.

-Rachel and Meredith


4yearblog54yearblog4yearblogOpening party 1


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Instagram Roundup: Spring Happenings!

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And now for something completely different…

Want to add some “wow factor” to your Valentine’s Day lingerie this year? So do we!!! That’s why we’re carrying some extra special pieces this year to make you sure you look AWESOME on the 14th!


Forty Winks is thrilled to announce that we are now carrying Bordelle of London. The incredibly hot Angela Dress hugs your figure in all the right places with straps held into place with stunning gold zipper running along the back, and gold-plated garter clips. The artful contrast of the little bow in front and the bondage-inspired straps is just…. perfection.

blog pic bordelle

For those who want to add a little mystery to the evening… check out this stunning Lise Charmel Precieux Tissage bodysuit and eyemask, both featuring gorgeous red Swarovski crystals that catch the light from every angle.

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Tired of the usual black lace and red satin? (Not that either is bad: don’t get me wrong…) How about… tangerine? Have fun in this knockout color of the tried and true Panache Andorra bra and matching tanga. With band sizing as low as 30, and cups up to a beautifully-fitting H cup you’ll be comfy in this set far beyond Valentine’s Day. The color is a great reminder that spring is on the way!

blog pic panache

Still love black lace, but want to mix it up a little? Have you ever seen undies this cool? Me neither. Thanks, Else!

blog pic else

And last but not least, my personal favorite: the Lascivious Milla Bra. This halter cut-out bra gives a roundness to your breasts without the ususal push-up construction, making it comfortable AND dead sexy. I recommend wearing it with the Lascivious Kitty Ouvert Panties for a naughty touch… (pun intended!)

lascivious collage

Happy shopping and happy almost-Valentine’s Day!!!

<3, Ari

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I love seeing vintage lingerie… in part to see the workmanship but also to imagine strapping oneself into a bullet bra or boned corset. We see a lot of retro-inspired styles and I think they bring the best of the fashion with none of the discomfort! Enjoy!

PicMonkey Collage retro

xoxo Jemesii

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