Tag Archives: Lingerie Boston

Monday Moodboard: High Summer

We haven’t done a moodboard in a while, but tonight I’m feeling well, moody.  After a glorious day off, spent traipsing around Boston, I’ve settled on to my couch to wax poetic, at least in the visual sense, about how much I love summer.  Below are some of the pictures that sum up all those feelings for me.

What’s your favorite summer memory thus far?


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Monday Moodboard: Birds of a Feather…


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Monday Moodboard: Dream A Little Dream

Dreamy little shots are what I’m about this week.   I love how well lingerie fits into whimsical and lovely pictures like these…and I just can’t resist sharing the shot of that sweet little moth.  Here’s to a happy week! xoxo






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Happy Birthday Forty Winks!

Four years ago today, we opened our doors and sold our very first bra.  It’s been such an amazing road and we’re so grateful to all of our dear customers for making the past few years so rewarding for us.   Thank you from the bottom of our hearts.

-Rachel and Meredith


4yearblog54yearblog4yearblogOpening party 1


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Instagram Roundup: Spring Happenings!

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And now for something completely different…

Want to add some “wow factor” to your Valentine’s Day lingerie this year? So do we!!! That’s why we’re carrying some extra special pieces this year to make you sure you look AWESOME on the 14th!


Forty Winks is thrilled to announce that we are now carrying Bordelle of London. The incredibly hot Angela Dress hugs your figure in all the right places with straps held into place with stunning gold zipper running along the back, and gold-plated garter clips. The artful contrast of the little bow in front and the bondage-inspired straps is just…. perfection.

blog pic bordelle

For those who want to add a little mystery to the evening… check out this stunning Lise Charmel Precieux Tissage bodysuit and eyemask, both featuring gorgeous red Swarovski crystals that catch the light from every angle.

PicMonkey Coblog pic lise charmel

Tired of the usual black lace and red satin? (Not that either is bad: don’t get me wrong…) How about… tangerine? Have fun in this knockout color of the tried and true Panache Andorra bra and matching tanga. With band sizing as low as 30, and cups up to a beautifully-fitting H cup you’ll be comfy in this set far beyond Valentine’s Day. The color is a great reminder that spring is on the way!

blog pic panache

Still love black lace, but want to mix it up a little? Have you ever seen undies this cool? Me neither. Thanks, Else!

blog pic else

And last but not least, my personal favorite: the Lascivious Milla Bra. This halter cut-out bra gives a roundness to your breasts without the ususal push-up construction, making it comfortable AND dead sexy. I recommend wearing it with the Lascivious Kitty Ouvert Panties for a naughty touch… (pun intended!)

lascivious collage

Happy shopping and happy almost-Valentine’s Day!!!

<3, Ari

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I love seeing vintage lingerie… in part to see the workmanship but also to imagine strapping oneself into a bullet bra or boned corset. We see a lot of retro-inspired styles and I think they bring the best of the fashion with none of the discomfort! Enjoy!

PicMonkey Collage retro

xoxo Jemesii

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My tastes run towards the extreme; a well known phrase of mine is “I don’t so much do subtle.” However, working in the world of underthings has really shown me some of the beauty in simplicity. My new favorite bra is a simple black mesh, with pared down straps and a hint of edge. So this moodboard is celebrating the lovely subtle nature of simplicity. Enjoy!

PicMonkey Collagesimple

xoxo Jemesii

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Sneak A Peek: Eberjey Valentine’s 2014





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Talking Lingerie and Lotion: FAQs with Forty Winks and Follain

Last week we hosted South End store Follain at Forty Winks.  We chatted a lot about how important it is to wear well fitting lingerie and to invest in natural beauty products.  What we put on our bodies matters!

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If you missed it, here are the answers to some FAQs from both Forty Winks and Follain.

Forty Winks Logo copyHow should my bra fit? Your band should fit comfortably but snugly when hooked on the outermost hook.  Run one or two fingers between the band and your back, if you can barely fit one, it is too small, if you can fit more than two, it’s too big. The cup fits correctly when the center of the bra is tacking against your sternum, separating your breasts without digging. Your breasts should completely fill the cups, there should be no “double boob” or gapping.

More info here http://www.shopfortywinks.com/fit-guide

When should I get fit for a bra?  If you’ve never been fit, now’s the time!  Once sized, we recommend that you get refit once a year.  Also it’s a good idea to get refit after any hormonal changes such as pregnancy, menopause, or going on or off birth control.

How can I avoid back bulge?  Wearing your bra lower on your back will help eliminate this, creating a smooth silhouette. Buying a bra with a large band, to eliminate bulge, will only cause your band to ride up creating a lumpy effect in the back and a saggy effect in the front.

Tell me about the fabrication of my bras and underwear.  Most bras are fabricated from Polyamide and Elastane. Polyamide is a great fabric for bras as it is lightweight, easy to wash, quick drying, and resistant to mildew.  The fibers guarantee shape retention and are crease resistant.  For underwear, look for a cotton gusset for daily wear.

More info here http://bit.ly/19KZAyO

Is underwire bad for you?  No.  There is no scientific research that links wearing underwire bras to any harmful outcome. We encourage customers to choose bras that make them feel comfortable and supported.

More info here http://bit.ly/9O2n7t and here http://bit.ly/1812KPd

Can I wear a soft/lace cup bra every day?  Yes!  Soft cup bras are often very comfortable for everyday wear.  They mold to your body for a supportive, natural shape and work well for small and large busted women alike.  You’d be surprised to see just how invisible they are under your shirts!

How many bras should I own and how long do they last?  We suggest two basic everyday bras, a strapless, and a sexy bra that makes you feel incredible.  Alternating between bras will help maintain the elastic, extended the life of the bra.  We recommend reassessing your bras every 6-8 months.  The fewer bras you own, the more often you’ll need to replace them.

How should I wash my intimates? We suggest hand washing with a gentle detergent specifically designed for intimate items.  Delicate wash contains ingredients that preserve your underwear and that are also kind to your skin.


Why is this bra worth the money?   Bras are made from as little as 10 or up to 40 different pieces. Since a bra fits so closely to your body, even a fraction of an inch can throw off the entire fit.  Bras are sewn with a zigzag stitch which allows for stretch and movement and will not pop under daily stress.   The grade of materials, construction, and labor also impact the price.

More info here http://bit.ly/1aTUC2Y

And now from Follain (read more about this awesome shop here www.shopfollain.com)

LOGO - Follain Only (1)

What is Follain?  A new beauty retail store in Boston’s South End, with a curated selection of healthy skincare, hair care, and cosmetic products from 30 U.S.-made brands.

What is the biggest difference between Follain and other beauty stores?  Every product at Follain is both clean, beautiful, and effective. The products have no unsafe chemicals, and they are also considered “spa-grade” for their efficacy.

What are the most popular products at Follain now?  RMS Un-Coverup; Earth Tu Face and Shamanuti Face Cleansers; Soapwalla Deodorant Cream; Rica Body Butter; and, of course, our refillable hand & body soaps.

What are the ideal steps in a skincare regime?  Generally, we recommend the following skincare regimen: 1) Cleanser; 2) Toner; 3) Serum; 4) Eye Treatment; and then 5) Moisturizer. However, each person’s skin is unique and requires its own personalized system. We can help you find a system that suits your lifestyle and maximizes your skin’s health and glow.

What does the name Follain mean?  It is Gaelic for “healthy, wholesome, and sound.”

Who founded Follain?   Tara Foley, a passionate advocate of skincare education, and a longtime healthy beauty blogger, with experience in skincare manufacturing and lavender farming.

Why is it important to use healthy beauty products?  Our skin is our largest organ, and it absorbs the products we apply to it within seconds. Just like a healthy, wholesome diet, healthy and wholesome skincare promotes a healthier you.

Why a healthy beauty store?   Other places, like the E.U., ban unsafe chemicals from beauty products, but the U.S. does not. It is up to us, as consumers, to make healthy choices when it comes to beauty purchases, but the search for clean, effective products can be time-consuming and overwhelming. Follain does that legwork for you–all of our products are clean, pure, and effective–and we let you test the products in store before purchasing!

Does Follain sell gifts?  Yes. Most of our products are not sold anywhere else in the Boston area, so they make great, unique gifts. Travel kits, candles, body soaps, lotions, bath products, and refillable soaps are all extremely popular gifts. Who wouldn’t love to receive the gift of healthy beauty?

Are Follain products sold online?  Not yet! Our goal is to get you into the Follain store, for education and product sampling. We might sell products online one day, but for now our website is purely informational. We also provide regular store updates and industry news on Facebook and Twitter.

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