Tag Archives: Forty Winks

Love Chantelle? Buy Any Two Bras, Get Free Tote

Chantelle has always been one our very favorite purveyors of lingerie.  We love their willingness to innovate as well as their dedication to classic silhouettes and styles.   Our philosophies are always the same; we here at Winks believe in well fitting, beautiful lingerie and Chantelle always provides us with just that.

Which is why we’re excited to promote the brand through a free gift with purchase program starting this weekend.   Now, whenever you buy two Chantelle bras or a full set at Forty Winks, we’ll give you a free Chantelle tote bag courtesy of the designers themselves.

Here are a few Chantelle pieces to pique your interest.  Hope to see you soon!


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Monday Moodboard: Turn And Face The Sun!

Today we are a city turning away from the shadows and facing the sun!  Good luck to all of our friends and family running in today’s marathon!  XOXO!


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Ease Into Spring: New from Eberjey

Roxie Chemise (2)

Golden Girl Flutter Cami and Tap Short PistachioColette Chemise Pearl GrayRoxie B and ALRRoxie - Cover Option

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One of the things one learns while working with lingerie is that sexiness… and seduction… comes in so many forms. I personally find it fascinating to watch what people pick out… and what turns them on… or off. Enjoy!

PicMonkey Collage

xoxo Jemesii

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Best Bras: Our 2013 Favorites

Many of these favorite are now on sale online and in store.


Left to right, top to bottom:

1. Timpa
2. Chantelle
3. Beautiful Bottoms
4. Hopeless Lingerie
5. Chantelle
6. Mimi Holliday
7. Elle Macpherson Intimates
8. Huit
9. Cosabella
10. Calvin Klein
11. Elle Macpherson Intimates
12. Calvin Klein
13. Blush Lingerie
14. OnGossamer
15. Stella McCartney
16. Wacoal
17. Chantelle
18. Marlies Dekkers
19. Stella McCartney
20. Chantelle
21. Natori
22. Zinke
23. Natori
24. Eberjey
25. Huit

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Port”land of Lovely Lingerie”

A cool fall breeze has swept over Boston on my first week back at Forty Winks after some late August traveling and summer fun; but I couldn’t be happier to be here! As I much as I love to travel, there’s no place like home…. though one place I visited earned a special place in my heart.

The highlight of my summer travels was, without a doubt, a trip to Portland, Oregon. The hype is right on: Portland is truly RAD.

portland sign

Walking around sipping the most delicious lattes I’ve ever tasted, I was lured into store after store with displays of lingerie ranging from elegantly delicate to deliciously naughty.

‘L’ is for Lingerie in the Alphabet District

As soon as I met Laura Fitzpatrick, it was clear that Laura shares the kind of enthusiasm we have at Forty Winks for finding lingerie for everybody. And I mean that literally: every BODY. Laura is a fit expert and she has absolutely beautiful taste in lingerie. Her boutique,  Oh Baby, is filled with “luxurious, sexy lingerie” and carries many of the same brands we have at Forty Winks, such as Cosabella, Mimi Holliday, Clo, Huit, Maison Close, Chantelle, and Panache.  Laura’s creativity shines in her displays, which are quirky, flirty, and fun. There is even a bed in the middle of the store with a mannequin perched on it dressed in a gorgeous chemise.

oh baby

In the summer season especially, Oh Baby caters to the brides of Portland. There were racks and racks of beautiful white and ivory boustiers in the back of the store in a wide range of sizes when I visited. Though not the specialty of the boutique, there are also designer sex toys for sale from brands such as Lelo and we-vibe, as well as lotions and candles. Oh Baby is a must-visit on a trip to Portland!


three penny mercantile

Though I love thrift shopping, I had never ventured into the world of vintage lingerie until this trip. I was drawn into Three Penny Mercantile by the store’s inviting sign and racks of men’s patterned shirts. In an all-too-familiar scenario, what started as a search for a shirt for my boyfriend turned into trying things on for myself! I was thrilled to find a small, but stellar, collection of vintage chemises and a gorgeous bustier at the store. The shop owner, Kelsey, is an absolute doll and would likely be my fashion icon if I lived in Portland! I quickly fell in love with her Chihuahua who serves as the store mascot.  Kelsey has a fantastic eye for style… who knows what lingerie she’ll have added to her collection when you visit!


Luxurious Lower East End Lingerie

Before leaving Portland, I made sure to visit Lille, a boutique that was recommended to me repeatedly. I visited to Lower East End location and it is an absolutely gorgeous store. Everywhere I turned were vintage chic displays of Forty Winks favorite lines such as Stella McCartney, Fortnight, Huit, Beautiful Bottoms, Only Hearts, and Eberjey, in addition to Wolford, The Lake and Stars, and Araks.


Lille is truly the ultimate store for girls… not only do they sell lingerie, but also candles, soaps, lotions, jewelry… and SHOES. Though it is a small selection, the shoes at Lille are simultaneously funky and classy… and looked comfortable to boot (no pun intended…)! It is a truly lovely boutique where one could easily spend an afternoon browsing away…. and playing dress up with lingerie and heels in the dressing rooms decorated with old newspaper, magazine clippings, antique tables, and big mirrors.


Gettin’ Down and Dirty (in the best sense of the word) in Downtown Portland

On the airplane to Portland, I learned from my guidebook that Portland has more strip clubs per capita than any other major city in the country. I was not surprised, therefore, that the first lingerie/sex toy store I encountered was filled with fun, colorful, glitzy lingerie and tons of accessories! Bristol Six pasties galore, thigh highs with sexy designs, and (in true Portland fashion) even nipple clamps with beautiful feathers and charms handmade by store employees!


The lovely Claire welcomed my boyfriend and me to Fantasy‘s downtown Portland location . She showed us around the store with a warm smile on her face and just the right kind of attitude that made us feel comfortable and excited about what the store had to offer. Her laid back attitude displayed the store’s commitment to encouraging experimentation in all areas surrounding sexuality… whether it be through lingerie, accessories, sex toys, or even books!



Just a few blocks from Fantasy is Spartacus, which had a more classic “sex shop” feel – as if just the fact of being in there was some sort of transgression! My favorite things about Spartacus were: 1. the bag claim ticket I was given upon arrival (see bottom left of photo), 2. their beautifully beaded masks, 3. our shared love of Maison Close, 4. the wide range of lingerie and hosiery sizes available. Their lingerie is not for sale online and only some accessories are available online… so go visit in person!


I hope that if your travels bring you to Portland, Oregon that you will have the opportunity to visit these fantastic shops… and that you enjoy the city as much as I did!!!

xo, Ari

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Playing Dress-Up


The summer heat is still heavy in the air here in Boston. As a result, I will admit that at  the times when I could be doing productive things like cleaning, filing papers, or refolding the clothes crammed into my drawers, I have instead been feeling like this guy:


The other day, I had a sudden inspiration: why not play dress-up for grownups and put on one of my favorite chemises to do one of these boring chores in? Somehow, slipping into a soft, luxurious chemise made the tasks at hand much more palatable…

After all, my apartment was not going to clean itself, so why not pretend I was a classy girl in a fancy apartment tidying up gracefully? Who cares that I was actually using a lint roller to get cat hair off my furniture? A little bit of imagination and a beautiful chemise made it all seem glamorous!

Check out some of my favorites at the store and on our newly revamped website!

xo, Ari

(in picture above from left to right… Elle Macpherson: Cloud Swing Chemise in Blush & Pink, Beautiful Bottoms: Winter Rose Lace Night Slip in Plum & White, Eberjey: Olga Chemise in Sunset Pink)

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Keep it simple: Our favorite nude bras

Sure we’re big proponents of a robust lingerie collection, but during the fast paced summer months, sometimes it’s easier to keep it simple by finding a wear-with-anything            nude t-shirt bra.  Look for a snug band that won’t ride up (how annoying is that?!) and cups that lay smooth underneath tight tees.  Most of the bras shown below are convertible to racerback and/or halter styles giving you wearability options and more bang for your buck.

Questions about fit? Stop by for a bra fitting and we’ll help you get it just right.

Nude-tee-shirt-bras Top L to R:


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‘Tis the season: What to buy the bride

Over the past few weeks, many of our customers have visited the store in search of the perfect bridal shower gift… To make shopping easier, we, the Forty Winks shopgirls, usually ask the following questions:

  1. What is the bride-to-be’s style? Is she girly? Sleek and sexy? No-frills?
  2. How would you describe her figure? Curvy? Long and lanky? Petite all around? Big on top or bottom but nowhere else?
  3. What’s the shower going to be like? (i.e. will the bride be opening this gift in front of some close friends? or with her mother and great aunt?)
  4. How much do you want to spend?

The answers help us guide to customers what we hope will be the perfect gift. For those of you shopping online, or planning a trip to the store soon, here’s a guide to the best of Forty Winks’s shower gift options:

$25 and under:

Yes, it’s possible to get a cute shower gift for under $25!   Samantha Chang’s My Daily Thong  ($22) is a sexy, yet understated piece that can serve as an option for the bride to wear under her wedding gown in white… or after the wedding in black.


Who it’s good for: any woman who likes thongs! Especially beautiful on petite women since it is so delicate. 

Want to pick up a little treat for a friend with a naughty streak? Forty Winks also carries Hanky Panky’s After Midnight line, which includes a super hot Open Crotch Low Rise Thong ($18) and an Open Crotch Cheeky Hipster ($28, shown below) which also has a partially open back… Peek-a-boo

Picture-017Who it’s good for: A very close friend who will put it to good use (or at least have a good laugh about it at the shower…) The thong will fit women sizes 2-6 and the boyshort can be purchased in sizes small (sizes 2-4), medium (sizes 6-8), or large (10-12). 

$50 and under

There is definitely wisdom to the advice “keep it simple” when it comes to shower gifts, especially when shopping for someone you don’t know very well. Lingerie choices are very intimate and it’s hard to predict what someone will like. But it would be nearly impossible not to like the Calvin Klein Essentials With Satin Trim Chemise ($42, shown below). It’s soft to the touch and incredibly comfortable. Its adjustable straps which can be worn as racerback or straight give the wearer the option of making it tight and sexy… or wearing it more loosely for sleeping on a hot night.

blogckchemiseWho it’s good for: just about anyone! Since it is not gathered, however, it can be slightly “unforgiving” in the tummy area. It looks great on women with evenly distributed weight. Is a great choice for a more conservative shower. 

Hanky Panky Bridal offers a cute gift option within this price range as well. The low rise bedazzled “Bride low rise thong” in light blue (something blue: check!) and/or “Mrs. low rise thong” ($28, black) are great gifts that the bride can comfortably  wear under her wedding dress or playfully after the wedding.

Hanky-Panky-Signature-Lace-Low-Rise-Thong-MRS-Black-4810T2-flatWho it’s good for: Women sizes 2-6 who like thongs and appreciate a li’l bit of bling. Sexy, but not too “out there” for a more conservative bridal shower. 

$75 and under

Though styles change by season, you can always count on us to have some Eberjey chemises at Forty Winks.  Made from the softest material we’ve laid our fingers on and with one design cuter than the next, we’re simply hooked. This month’s best picks for a bride are the Lady Godiva Chemise ($68, shown below), the Colette Chemise ($76), and the Esther Chemise ($82).


Who it’s good for: Women with an A-D cup who will fit comfortably in a small (sizes 2-4), medium (sizes 6-8), or large (10-12). More appropriate for women whose style tends toward “girly.” Definitely a safe option for opening at any shower. 

$100 and under

The Cosabella Sweetie Bra ($52, shown below) is simply magical. The signature Cosabella lace is tight all around, so this bra hugs the bust and gives the right amount support to accentuate natural shape – all without underwire! This bra is a great gift choice because you do not need to know the recipient’s exact bra size – you just need to have a sense of their height and build.  The Sweetie bra fits up to a DD cup depending on the level of support needed, and a small is comparable to 32 band, Medium,=34 band, Large =36 band.  Pair it with an incredibly elegant Cosabella thong or a matching pair of Never Say Never Hottie Hotpants which cover just the right amount of butt to leave a little peeking out, cheeky style.


Who it’s good for: women who are a perky DD or smaller cup size and appreciate beautiful lace. This set is playful, elegant, and sexy – your choice of color and whether you match the bra with a thong or the hotpants will determine what sort of shower it is appropriate for. 

Did the bride send out her measurements? Then you can’t go wrong with the Forty Winks bestseller: the Natori Feathers Contour Bra ($68, shown below) paired with the Natori Feathers Girl Brief ($30) or Natori Feathers Thong ($26). Though this bra is also available in a nude color, black is a very classy choice for a shower gift or you can have fun with a fashion color, which change seasonally.

blogfeathersWho it’s good for: a bride who has a more pragmatic outlook toward lingerie and is looking for gifts she can “get good use out of.” This set is pretty enough to make a great gift while also very functional. Can be worn as an everyday bra and/or for special occasions. Available in band sizes 30-38 and cup sizes A-F(DDD).

$100 and Up

The Clo Intima Fortuna Racerback Chemise ($110) is an elegant piece with gorgeous detailing. Best thing about this chemise is that it’s flattering on a wide range of figures. Elastic in the lace bust gives some support, making this chemise a fantastic choice for women bigger on the top.  It is also flowy from the waist down, making it flattering for curvy women. This chemise has that classic bridal look, but the mostly open back and front slit make it simultaneously ultra sexy.

blogcloWho it’s good for: Women with larger cup sizes – from a C-F(DDD) and possibly even larger cup sizes depending on amount of support needed. Not too girly and not too sexy – a good choice for a woman with any style of dress. A lovely gift to open at any shower.  

What about the girl who has it all? She’s already a lingerie fiend and you’re supposed to choose a gift for her??? That’s where the Zinke Daisy Lace Jumper ($134) comes in. This all-over lace stunner is a backless one piece that ties at the neck and has elastic around the waist to section off cute little shorts that show off a little bit of butt and lots of leg. It can be worn over a bra and panties or on its own… However one wears it, the Daisy Lace Jumper is one of a kind – it combines cute and sexy to create an absolutely irresistible look.

blogzinkeWho it’s good for: the upper half of the jumper is rather long, so it tends to fit taller women (or shorter women with longer torsos) very well. Can fit over any bust size. Runs a tad small in the waist, so size up if the recipient is at the bigger end of a small, medium, or large. That being said, note that the tag with the size letter is easy to snip off, so if you give a large, she’ll never know!) Is particularly fun for a woman who likes to show off her back and legs. 

Happy shopping! And congrats to all you brides out there!!!

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There’s a new kid in my underwear drawer

You know those times when you hit on a piece of clothing that’s truly going to become your new favorite (hello J. Crew Minnie Pant)?    Yeah, well that happened to me last night.  Having realized that my underwear drawer was depleted from an embarrassingly long absence from the laundromat,  I grabbed a pair of Calvin Klein’s Seamless Bikini bottoms from work (PERK!) before heading home for the evening.

After my nightly shower and the lotion fest that followed, I slipped into these lovelies and my mind was blown.  I had expected GOOD but these were GREAT.   The material is amazing (primarily nylon and spandex) and there’s nary a bit of bulging skin in sight.  Perhaps the best part is that these undies simply do NOT move, meaning you won’t be digging at them throughout the day.

I’m very much a convert.  And I do realize that I’m talking about underwear here and that my enthusiasm may be considered a tad dramatic, but I want you all to experience these bikinis too.  They. are. great.  XOXO

underwear, calvin klein, seamless classic bikini, comfortable underwear, panties, no dig,

$12 at Forty Winks

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