Tag Archives: Forty Winks

Straight From The Designer: Introducing Luxxie Boston

We’re thrilled to welcome slip styles from Boston local, Stefanie Mnayarji to our racks here at Forty Winks.  Stefanie is the mastermind behind Luxxie Boston, a line of slips created to give you a smooth, seamless silhouette without the need for shapewear.  After an incredibly successful Kickstarter campaign, it became clear that Stefanie’s vision for layering pieces without “shaping” fabrics was a shared one; her Luxxies starting selling like crazy.  Made in the USA, from a patented (and amazing) washable silk blend, Luxxies exist to smooth and accentuate with no compression.   With prices around $200, these slips and camis aren’t cheap, but once you get your hands on one you’ll know why.

And now, straight from the designer, Stefanie tells us what’s behind Luxxie and the reasons we should be reshaping our world, not our bodies.  Welcome Luxxie!



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3 Valentine’s Day Looks To Try

The Bodysuit with Thigh Highs:

I love the look of a sexy bodysuit with thigh highs or even over patterned tights.  It’s sophisticated and sexy, and also a lingerie look that’s easily worn underneath date night clothing.   Another option is to skip the hosiery and slip into a pair of over the knee boots.  Same look and so stunning.


The Straight Up Sexy Garter Belt Ensemble:

A total no brainer when dressing for a special night, the addition of a garter belt to any lingerie ensemble is always a hit.    Despite the widespread use of  this look for sexy time, it’s not one that’s expected, it’s one that’s eagerly anticipated.



The Robe Over Nothing But Naughty Undies:

I love the more-is-more look of a slinky robe and then the less-is-more look of nothing but super sexy underwear underneath.  Try open back undies or a tiny g-string for a look that will appeal to those who like to, well, get naked fast.




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The Forty Winks Instagram Round Up

Meredith and I have a blast with our insta accounts and we hope you do too!  Click images to shop on our site (when available) and don’t forget to follow us at fortywinkshs and forty_winks_lingerie.

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NuBra: What To Wear With That Backless Dress

Holiday dress season is upon us and I’m sure you’ve noticed the distinct and continued trend towards back detailing.  Deep plunges, criss-crosses and cut outs are everywhere and beg the question, “what the heck kind of bra do I wear with this!?!”

It’s a worthwhile question to ask yourself before you buy the dress especially if you’re busty, but if you’re a D cup or smaller or if your bust doesn’t require a ton of support, we recommend the NuBra for your backless numbers.  The original “sticky bra” this lightweight piece gives shape, lift and coverage to the bust while being totally free of straps and a back band.  It’s soooo sticky even through your sweatiest dance parties and with proper care, should last up to 20 wears

All of us here at Winks are happy to help answer any questions you might have regarding the NuBra.   We have samples for you to try and encourage you to bring your dresses or shirts in with you to eliminate guesswork.  For our online customers, feel free to call or email us with questions!


Direct from NuBra, here are their instructions for use.  

It is important that you follow all the instructions carefully prior to wearing NuBra.
DO NOT USE moisturizers, perfumes, powders or other skin care products prior to use, as this will reduce the effect of the adhesive.

THIS IS THE MOST IMPORTANT STEP. Gently clean your chest area with mild soap and water to remove body oil and residue from skin. Dry your skin with a soft towel. DO NOT USE powders, oils, or fragrances anywhere near the chest area prior to applying your NuBra.

Stand in front of the mirror. Flip the cup outward while holding the bra cup by the edges with both hands (See photo). Position the cup to your desired breast angle and gently in a circular motion smooth the cup edges firmly to the breast with your fingertips. Repeat the same application on your other breast, being sure both sides are equal in height (See Suggestions).

Then, with both hands on the bra cups press firm for a few seconds to secure the hold (see photo). Now, you are ready to enjoy the total freedom and comfort of your NuBra!

Take your time, detach the front closure first, and then gently peel off the bra starting from the top and gradually downward. If any adhesive residue remains on the skin after removal, simply wipe skin with a soft tissue to remove.




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Shop Small (Medium or Large) at Forty Winks!


In honor of Small Business Saturday, I chatted with Rachel and Meredith about their reasons for opening Forty Winks, and their thoughts on small businesses and community.

What inspired you to open Forty Winks?

We met working at Mint Julep, a local, woman-owned clothing boutique. At work, we often bonded over our shared bra-shopping woes. We had terrible experiences shopping for lingerie! When we went to department stores, we felt overwhelmed by the myriad options and lack of help from salespeople. Walking into high-end lingerie boutiques was equally intimidating as a twenty-something woman. We heard these sentiments echoed by many of our customers at Mint Julep; and we realized that there a good local lingerie boutique was just what Harvard Square needed!

2010: Rachel gazing at what would become Forty Winks


What was your vision for Forty Winks when you opened the store?

We aimed to create a friendly, open environment and to develop a sense of community among our employees, customers, and the neighborhood. It was important to us that the boutique felt like a place we and our friends would want to shop, and also be welcoming to women older and younger than we are! We wanted to create a body-positive environment and make people of all genders feel comfortable shopping for lingerie for themselves or for gifts.

What are some ways in which Forty Winks helps to support other small business?

We are members of the Harvard Square Business Association (H.S.B.A)  and Cambridge Local First which provides us with an opportunity to interact with other area business-owners. Through H.S.B.A., we participate in the “Biz-To-Biz” program, through which members of the organization provide mutual discounts to store owners and employees. This makes it easier for all of us to support other local businesses, and enables us to tell our customers about how awesome they are! We also keep H.S.B.A.’s maps of all the stores in the Square on hand, so that we can show tourists how to get to all of our favorite other small-businesses.

2014: Forty Winks in all its glory!


What do you enjoy about owning a store in Harvard Square?

Harvard square is a wonderful place to have a small boutique because the Cambridge community understands and appreciates small businesses. Our customers are loyal to the store because they appreciate the time we and our employees spend giving each customer individual attention to find bras that look and feel great. People appreciate that our selection is hand-picked and think about the care, effort, and love that goes into running the boutique! We love being a part of the Cambridge community, which has a small town feel even though it’s a large city!

Please come celebrate small business with us and enjoy a 20% discount off the entire store tomorrow, Saturday, November 29th! We are also offering a discount online through Monday, December 1st at midnight with the code “shopsmall”.  To borrow the words of our neighbor, Harvard Bookstore:


Hugs, kisses, and many thanks for your support!

~ Ari


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Small Business Saturday

Shop Small Email 2014

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Hopeless Lingerie Is Back At Forty Winks

We have long been anticipating our most recent shipment of Hopeless Lingerie from Australian designer, Gabrielle Adamidis. These exquisite handmade pieces feature straps with adjustable hardware, ensuring a fit for every body type. The hard, angular vibe of the collection works seamlessly with the natural lines of the female body while proving to be sexy, cool, and comfortable.


Eva Harness


Olivia Harness


Ramona Harness Garter


Selene Harness Knicker

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How To Shop for a Boudoir Photoshoot

Here at Forty Winks, we tip our hats to customers who are prepping for boudoir sessions. Whether as a gift for your main squeeze, an artistic venture, an effort to explore a different side of yourself… we applaud your inspiration to “bare it all” and pose in our very favorite attire: lingerie!

When it comes to choosing what to wear for your boudoir session, we recommend focusing on the three “f’s”: Fit, Features, & Function.


We cannot stress enough the importance of a good fit when shopping for lingerie at anytime, but especially when it comes to boudoir shopping. Yes, your photographer can smooth out lines and improve on little imperfections… but in order to highlight and celebrate the most beautiful parts of your body, well-fitting lingerie is key.

We love the Chantelle Opera collection for a stellar fit. The push-up bra (coming soon in black & gold!) is fantastic for smaller and larger cup sizes alike, to add that extra “vavoom” to an ultra sexy look. The Opera Demi Bra is recommended for fuller breasts because of the support it gives, and the naturally round shape it helps create. Also, the sheer lace of the cup is fun for showing more of what is underneath your bra (wink, wink)! The Opera Waist Cincher is a great option for smoothing out your tummy and elongating your torso.  As for the matching undies, the Opera Shorty… they are gorgeous and flattering beyond words, so take a look!


Making sure your bottoms fit well can be just as important as how your bra fits. Many women are the most worried about how their mid-section will look in boudoir photography sessions (hey, shapewear exists for a reason!). Our answer: instead of hiding your midsection, make it look awesome!!!  High-waisted briefs are a great choice for creating a pin-up look and are flattering on many different body types! Most high-waisted briefs are stretchy all over and don’t dig in to your hips. Our favorite high-waisted bottoms is the Huit Arpege Brief, it’s show-stoppingly gorgeous on its own, with the Huit Arpege Padded Bustier, or your personal favorite LBB (little black bra)!



A great boudoir photographer will take shots that show your whole body and also zoom in on all our best angles. This is where you have the opportunity to show off the details in your beautiful lingerie! Look closely at the stitching, material, and at the edges of lingerie as you shop… keep an eye out for lace patterns you like, deckled edges, sheer fabric, and decorative hardare.

We love the Clo Intimo Fortuna Slip from every angle! The lace has a unique pattern with beautiful dimension. The racerback design highlights your shoulder blades and the sheer fabric of the skirt shows the outline of your legs ever so slightly. The bust has enough elastic to give a bit of lift to your breasts, and the front slit lends itself to fantastic boudoir poses!


The Elle MacPherson Dentelle collection is another great choice for giving your photographer the opportunity to zoom in on your best features, framed by gorgeous lace – what could be better than that? The Cameo is especially beautiful for a bridal-themed shoot and looks great on all skin tones. The Black/Pewter set looks fantastic with our favorite stay ups by Vienne Milano, available in store.



Why buy lingerie for a boudoir shoot that you’ll never wear again? Gossard’s Retrolution Slip is the perfect combination of drop-dead sexy and totally useful! With a built-in underwire bra and comfortable shaping fabric through the body, this piece supports and smooths your figure in all the right places! Not to mention that the lace and other details are absolutely beautiful. The garter clips are removable, so you can wear this to dress up at home, or under a cocktail dress for a fancy event! If you are attaching thigh highs, we recommend Maison Close hold-up tights. The Sheer Back Seamed Stockings are especially sexy.


Enjoy your upcoming boudoir session!!!

Looking for a photographer? Here are links to some boudoir photographers we love in the Boston area:

Annika Roser, Ma Cherie Studios

Katherine Henry, Katherine Henry Boudoir

Felix Rust, Felix and Sara Photographers

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Monday Moodboard: High Summer

We haven’t done a moodboard in a while, but tonight I’m feeling well, moody.  After a glorious day off, spent traipsing around Boston, I’ve settled on to my couch to wax poetic, at least in the visual sense, about how much I love summer.  Below are some of the pictures that sum up all those feelings for me.

What’s your favorite summer memory thus far?


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Movement: An Easy Way To Keep Your Breasts Healthy

Ayurvedic Lifestyle Consultant and guest blogger Hilary Donaldson tells us how to keep our breasts healthy though movement and mindfulness.  Thanks Hilary!

We are all concerned about our breast health as women today. According to U.S. Breast Cancer Statistics, breast cancer will affect around 1 out of every 10 women during their lifetime. Our breasts are very important to us. They provide nourishment to our babies, make us feel beautiful as women, and give us pleasure. So let’s talk about how to protect these amazing breasts of ours through movement.

breast health

Moving our breasts whether through massage, running, or foreplay is extremely important for maintaining healthy tissue and a healthy lymphatic system, yet as time has progressed, we have found more ways to strap our breasts down. From corsets in the 16th Century to sitting at a desk all day or wearing underwire bras to sleep, we’ve found many ways to keep our breasts from moving.

While it’s unrealistic to say that you shouldn’t work at a desk or wear underwire bras, I encourage you to utilize breast movement as an antidote. Daily massage of your breast tissue (don’t forget your armpit area) with organic oil such as coconut or sesame is an easy, yet effective way to maintain breast health. It just takes five minutes to do (do it while you’re in the shower!). Simply grab, rub and move your breast tissue. Work your way around the breast, moving to the armpit and down the upper arm. If you have a history of lumps or cysts, try using castor oil as it helps remove stagnation.

Another way to break up stagnation is to take off your bra for a few hours a day to allow for movement and circulation in your breasts. The more movement the better; do jumping jacks, go horseback riding, or jump on a trampoline. At night sleep in a chemise, t-shirt or in the buff.  If you feel unsupported you can try a loose fitting “sleep bra.”  Without this type of movement, stagnation can occur and stagnation is one of the main causes of cancer and ill health.

Diet and lifestyle choices are also very important to breast health. Ill health caused by obesity is linked, on many levels, to a stagnate lifestyle. It’s best to choose organic, GMO free, whole, local foods from your local grocery store or farmers market. Add flavors to foods that are fresh, seasonal and unprocessed through spices or herbs, and try to avoid processed and packaged foods and even leftovers. A good rule of thumb is to ask yourself “is this what this food looked like when it came from nature?”

Another tip is to choose antiperspirant free deodorants. The chemicals in antiperspirant block the drainage of our lymph’s creating toxic build up which can move into our breast tissue. One of my favorite brands is Schmidt’s natural deodorant which keeps me dry and smelling good.

In addition to these tips, try to make time for daily movement or exercise and make sure to get enough rest.  Take some time each day or week to sit quietly or for a stroll in nature. It’s these simple principles that can maintain our breast and overall health.

In summation:

  • Move your breast every day.  Jump, shake, and massage the breast tissue.
  • Massage your breasts and underarms with coconut or sesame oil for five minutes daily.
  • Don’t sleep in your bras, especially ones with underwire. Sleep in loose clothing or in the buff; let your breasts move freely.
  • Switch to natural deodorant.  Schmidts makes a great one.  (Find it here)
  • Choose food that is as close to its original natural form as possible.
  • Take time for yourself through daily movement.  Even a short walk each day can work wonders for your health.

Hilary Donaldson is an Ayurvedic Lifestyle Consultant and Yoga Teacher in the Boston area. You can reach her at elementalayurvedayoga@gmail.com 

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