Tag Archives: Forty Winks Boston

Monday Moodboard: What Moves You?

We all have imagery that speaks to us directly, that evokes a particular feeling in a really personal way.  This week’s Moodboard is made up of pictures that whispered to me this week. What images speak to you?

xoxo -R


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Happy Birthday Forty Winks!

Four years ago today, we opened our doors and sold our very first bra.  It’s been such an amazing road and we’re so grateful to all of our dear customers for making the past few years so rewarding for us.   Thank you from the bottom of our hearts.

-Rachel and Meredith


4yearblog54yearblog4yearblogOpening party 1


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Monday Moodboard: Back Details

There’s something so special about back detailing.  Whether worn under sheer shirts as a meant-to-be-seen statement or cloaked and revealed in private, back details are one of my favorite parts of lingerie wearing.


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Instagram Roundup: Spring Happenings!

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We’re on Boutikey!

We’re so excited to be a part of Boston’s newest shopping app, Boutikey!  Designed to bring news from local boutiques directly to your phone in an Instagram-esq design, Boutikey effectively brings exciting deals, new arrivals, and in app loyalty programs to shoppers through a sleek and interactive platform.


 What can you expect from Forty Winks on Boutikey?

Not only will we be posting pictures of our loveliest new lingerie, but we’ll be sending you real time deals, sales, and event listings.   Want more? For every $400 you spend at Forty Winks, we’ll give you $20 to spend at the store.  Just be sure to let us know you’re a Boutikey member and we’ll update your account right on your phone.

Your next steps.

1. Download the Boutikey App (available only on iPhone for now http://boutikey.com/

2. Follow Forty Winks (search “Forty Winks Lingerie”)

3. Make a purchase in store and show us your Boutikey app.  We’ll verify your purchase and you’ll be on your way to that $400 sweet spot.  Once you hit $400, your app will show that you have $40 to spend here at the store!   

4. Enjoy your free lingerie! 


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And now for something completely different…

Want to add some “wow factor” to your Valentine’s Day lingerie this year? So do we!!! That’s why we’re carrying some extra special pieces this year to make you sure you look AWESOME on the 14th!


Forty Winks is thrilled to announce that we are now carrying Bordelle of London. The incredibly hot Angela Dress hugs your figure in all the right places with straps held into place with stunning gold zipper running along the back, and gold-plated garter clips. The artful contrast of the little bow in front and the bondage-inspired straps is just…. perfection.

blog pic bordelle

For those who want to add a little mystery to the evening… check out this stunning Lise Charmel Precieux Tissage bodysuit and eyemask, both featuring gorgeous red Swarovski crystals that catch the light from every angle.

PicMonkey Coblog pic lise charmel

Tired of the usual black lace and red satin? (Not that either is bad: don’t get me wrong…) How about… tangerine? Have fun in this knockout color of the tried and true Panache Andorra bra and matching tanga. With band sizing as low as 30, and cups up to a beautifully-fitting H cup you’ll be comfy in this set far beyond Valentine’s Day. The color is a great reminder that spring is on the way!

blog pic panache

Still love black lace, but want to mix it up a little? Have you ever seen undies this cool? Me neither. Thanks, Else!

blog pic else

And last but not least, my personal favorite: the Lascivious Milla Bra. This halter cut-out bra gives a roundness to your breasts without the ususal push-up construction, making it comfortable AND dead sexy. I recommend wearing it with the Lascivious Kitty Ouvert Panties for a naughty touch… (pun intended!)

lascivious collage

Happy shopping and happy almost-Valentine’s Day!!!

<3, Ari

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Sneak A Peek: Eberjey Valentine’s 2014





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Today’s moodboard is inspired by my outfit today: I am wearing a BRIGHT pink pencil skirt. Pink is one of my favorite colors and can be such a fun color in lingerie; it can come across as sweet or naughty… or a wonderful combination of both!

PicMonkey Collage

xoxo Jemesii

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During the holiday season celebration is always on our minds. For me, celebrations should include good company, good food… and copious amounts of glitter! Enjoy!

PicMonkey Collage

xoxo Jemesii

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‘Tis the Season for PJs: Find Favorites at Forty Winks

Pajamas are a pretty hot item around here this time of year.  Maybe that’s because a new pair of comfy, cozy pjs is what everyone wants to unwrap this holiday season.  Below are some of our very favorites styles and designers.


If you’re confused about which PJs to buy, Eberjey’s Gisele collection is where you should start. Whether you go with the two piece PJ set or the oversized sleepshirt style, these are definite crowd pleasers.  We promise.


Mary Green chemises are perfect for the sophisticated lingerie connoisseur or the lady who just prefers to sleep in silk.  Cut on the bias and made from  stretch silk, these lovelies are an easy fit.


Curious about what else we’ve got?  Stop by the store for more sleepwear favorites like Only Hearts, Hopeless, Clo Intimo, Beautiful Bottoms, Between the Sheets and more. Happy Shopping!

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