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Tag Archives: Forty Winks Boston
Lovely for Less: Eberjey’s Amaya Collection
Eberjey does a great job of making us drool each month. Romantic detailing, effortlessly wearable cuts, and a dedication to real comfort makes Eberjey truly lust-worthy. The flipside to this obsession is that sometimes this kind of love make our bank accounts ache-ache-ache.
Lucky for our pockets, Forty Winks now stocks a lot more from Eberjey’s lesser priced, yet still amazing, Bluebird Amaya collection. Soft, stretchy lace is the name of this game and we’re all about these cheeky hipsters, thongs, and chemises in romantic colorway. Hello spring.

Shop this collection here
Posted in Lingerie, New Arrivals
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Details on tomorrow night’s show
We’re thrilled to be participating in Fashionably Late tomorrow night at the Liberty Hotel. It’s the first time they’ve ever featured lingerie on their catwalk and we here at Forty Winks plan on giving them quite a show. Expect looks from favorites like Marlies Dekkers, Maison Close, Elle Macpherson Intimates, Zinke, Stella McCartney, Chantelle, and more.
The show starts at 10p but it’s best to get there a little on the early side as the place fills up fast. Settle in to the night right…grab a cocktail, check out our pop-up shop, and get ready for all kinds of gorgeousness. There’s no list to be on or cover charge to pay, just bring your honey or your girlfriends and enjoy the show.
Feel free to dress up and we’re talking about what’s under your dress! ![]()
xoxo
Rachel and Meredith

Posted in Events, Lingerie
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My favorite lingerie inspired Instagram accounts.
Meredith and I love Instagram…(follow Mer @fortywinkshs and me @forty_winks_rachel). Obviously our favorite subject is lingerie (or maybe dogs in Meredith’s case!) and we are constantly impressed by the lingerie shots from some of the accounts we follow. If you’re a lingerie lover too you’ll definitely want to check out the ladies listed below. xoxo
Lindsey Mueller, @linmuemuse
Her pictures are dreamy and usually involve the cultivation of lingerie as a lifestyle. Plus she always incorporates the brands we love (like Elle Macpherson and Fortnight) into her shots. See even more of this on her blog

Faire Frou Frou@fairefroufrou
This is a brand that Meredith and I seriously admire for its succinctness, its cohesion, and its amazing use of COLOR. Owner Alison’s shots are always perfect and yet they look so effortless. It’s like she lives in a land of cotton candy and lingerie. Lovely.

Fortnight @ilovefortnight
Simple and sophisticated, this account is particularly fun because of the inside look they give of their lingerie photoshoots. Plus they’ve got one of the prettiest models I’ve ever seen.

Between the Sheets @btslingerie
Designer Layla and her boyfriend Josh do an amazing job of capturing the behind the scenes processes of their company. From shots of the factory to pre-photoshop glimpses into their new lookbooks, Between the Sheets is a great lingerie account to follow.

Style on the Couch @styleonthecouch
One of the best examples of someone that successfully integrates lingerie into their outerwear repertoire. Rompers, bralets, chemises, and yes even harnesses find their way into Sarah’s amazingly styled outfits. See more here

Ari Dein @aridein
Ari’s gorgeous, lifestyle based account is a favorite of mine because it highlights what I like to imagine as a super glamorous Manhattan life (right Ari?). Lots of fun shots from her office, lovely images of NYC, and beautiful glimpses into her design aesthetic.

Posted in Favorites, Lingerie
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Larger busts rejoice in Clo’s Fortuna Chemise
It’s no secret that we love Clo Intimo at Forty Winks. The laces are gorgeous, the colors beautiful, and the fits on these little lovelies will take your breath away.
The Fortuna Chemise is especially adept at making larger busts happy. The below is a favorite amongst our more endowed customers who have a hard time finding chemises that provide enough coverage and support. How frustrating it can be to try to fit yourself into too-small cups!
Clo understands this and has answered with a racerback style chemise with stretch lace cups that lift the bust and cover just enough to keep you IN, not bulging OUT. Voila, a gorgeous decollete.
Interested? Get yours here
Who else is getting excited about Valentine’s Day?
Posted in Favorites, Lingerie
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Jessica Chastain for British GQ…
I love the subtlety of this lingerie shoot. Often styled shoots can feel contrived or too high fashion leaving me feeling totally disconnected from the lingerie. Feelings of “I’m not skinny enough, tan enough, booby enough” run through my head leaving me uninspired and even discouraged.
But not so here.
The bralets and the simple silk robe, plus some red lips and sexy hair (easy enough right?), paint an accessible picture instead of some unattainable “ideal”. I think she looks drop dead gorgeous but in an every-woman sort of way.
What do you think of her simple lingerie looks?
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Items I covet
All fall I have been crazy about pretty lacy undergarments in neutral colors. But around the holidays I find myself gravitating toward darker and sexier pieces. So I put my nude bras in the back of my lingerie drawer and am replacing them with some sultry pieces that will no doubt put a little pep in my step.
La Fee Verte Snake Skin Bralet, $60
Maison Close Rue Des Demoiselles Mini Skirt, $66
Marlies Dekkers Lisbeth Padded Balcony Corset, $204
xox,
Meredith
Posted in Lingerie
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Summertime bras–$50 and under
Lingerie boutiques can be intimidating. For some of us ladies on budgets, there’s always the fear of walking in, falling in love with a piece, and discovering that your new obsession costs more than your rent for the month. Booo!
We get it. And that’s why you’ll always find moderately priced options at Forty Winks. Whether you need a functional piece or something that just makes you feel pretty, we want all of our customers to be able to leave with something that they love and that they didn’t have to break the bank for.
Here’s a little compilation of some of the best and least expensive bras we keep in our arsenal.
Shop these styles
Eberjey Only Hearts Claudette OnGossamer NuBra Calvin Klein Samantha Chang
Posted in Lingerie
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Kromaqee Pop Up Shop…and a glimpse into the backroom at Forty Winks.
Meredith’s boyfriend, Choya, has been designing clothing and hats since 2010. His brand KrōmӘQee, is Boston-based and born of an interest in film and street art. The word KrōmӘQee is a warped spelling of chroma key: the technique of using a color as a key that allows one image to be superimposed upon another. Find out more about KrōmӘQee on his website.
We’ll be hosting a pop-shop featuring Kromaqee in our back space this Thursday from 7pm-10pm.
We hope to see you there.
Free beer.
We both wear the line…here are some of our favorites:
Posted in Lingerie
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Red Carpet lingerie inspiration
Elle Macpherson in Zac Posen
Charlize Theron in Dior
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Chantelle Icone Shorty in Peony, $50.
Chantelle Icone Demi in Peony, $88.
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Reese Witherspoon in Zac Posen Salma Hayek in Gucci
Mimi Holliday Bisou Bisou Bloom Padded Plunge, $86. … Mimi Holliday Bisou Bisou Bloom Bow Thong, $62.
Simone Perele Divine Demi Cup Plunge, $114…………………………………. Simone Perele Divine Bikini, $56.
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Sofia Vergara in Vera Wang
Freida Pinto in Prada
Chantelle Fascination Tanga in Linen, $38.
Chantelle Fascination Demi in Linen, $88.
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Maria Menounos Paula Patton in Monique Lhuillier
Mimi Holliday Meringue Balcony Bra in Coral, $86… Mimi Holliday Meringue Classic Knicker in Coral, $62.
Posted in Lingerie
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For the new moms in your life
In honor of my sister who just delivered my first nephew (Charley!!!!) I’m posting items that will make the new mommas in your life feel comfy and cozy.
If there were ever a pair of underwear that could be described as cozy, Fleur’t's Lulu Boypant would be it. With just the right amount of coverage and enough lace to make anyone feel pretty, the Lulu will take Momma through those 3am feedings with style and comfort.
Fleur’t's Lulu Basics Boypant ($36)
Pjs for the Momma that runs hot, Eberjey’s Gisele sleepshirt offers a cooler option to regular pajamas while still being perfect for snuggling with baby.
And for the Momma that runs colder, Eberjey’s full on Pj set from their Gisele collection is pure lounging delight. The mostly model fabrication will feel oh so soft on baby’s skin too.
Gisele PJ Set in Pebble/Sorbet Pink ($106)
Soak lingerie wash for Momma AND Baby. A delicate detergent that’s easy as pie to use and gentle enough for baby clothes as well as Mom’s stuff.
14oz. ($16)-4 oz. ($10)
Congrats to all the new moms out there!
(And to my sister Laura, I couldn’t be prouder of you and baby Charley. You’ve made us all very happy.)
xoxo

































