Tag Archives: Elle Macpherson

Instagram Roundup: Spring Happenings!

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Playing Dress-Up


The summer heat is still heavy in the air here in Boston. As a result, I will admit that at  the times when I could be doing productive things like cleaning, filing papers, or refolding the clothes crammed into my drawers, I have instead been feeling like this guy:


The other day, I had a sudden inspiration: why not play dress-up for grownups and put on one of my favorite chemises to do one of these boring chores in? Somehow, slipping into a soft, luxurious chemise made the tasks at hand much more palatable…

After all, my apartment was not going to clean itself, so why not pretend I was a classy girl in a fancy apartment tidying up gracefully? Who cares that I was actually using a lint roller to get cat hair off my furniture? A little bit of imagination and a beautiful chemise made it all seem glamorous!

Check out some of my favorites at the store and on our newly revamped website!

xo, Ari

(in picture above from left to right… Elle Macpherson: Cloud Swing Chemise in Blush & Pink, Beautiful Bottoms: Winter Rose Lace Night Slip in Plum & White, Eberjey: Olga Chemise in Sunset Pink)

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Details on tomorrow night’s show

We’re thrilled to be participating in Fashionably Late tomorrow night at the Liberty Hotel.  It’s the first time they’ve ever featured lingerie on their catwalk and we here at Forty Winks plan on giving them quite a show.  Expect looks from favorites like Marlies Dekkers, Maison Close, Elle Macpherson Intimates, Zinke, Stella McCartney, Chantelle, and more.

The show starts at 10p but it’s best to get there a little on the early side as the place fills up fast.    Settle in to the night right…grab a cocktail, check out our pop-up shop, and get ready for all kinds of gorgeousness.  There’s no list to be on or cover charge to pay, just bring your honey or your girlfriends and enjoy the show.

Feel free to dress up and we’re talking about what’s under your dress!  ;)
Rachel and Meredith

Forty Winks Fashion Show, Forty Winks, Lingerie fashion show

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Spring Lingerie: Elle Macpherson Initimates


How much do we love  Spring from Elle Macpherson?!

We love it a lot.

You will too!


The always amazing Cloud Swing Contour bra in Eclipse Blue ($68)…


…and the Underwire (unlined) version of Cloud Swing ($68)


Gentle Jade Chemise in Vintage Cream ($98)

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What you might want to try on tonight….

If you’re reading this blog, you probably know that tonight (Thursday, April 14th), we are celebrating our 1st Birthday here at Forty Winks.

From 5-8p, we’ll be here pouring champagne, serving mini cupcakes, and offering up 20% off any one item of your choice.

Which brings me to my current blog post, my suggestions as to what you may want to try on, and subsequently buy, with your 20% off discount.


Jenna Leigh Malawi Bra ($96) in Graphite with matching Malawi Hipster ($60).

Because the  “eyelash lace” trend is only getting started and the hardware on the backs of  these little ditties is seriously HOT.


Huit Initiale Soft Cup Bra ($68) and Initiale Culotte ($62)

Because who doesn’t love a nude bra that’s actually sexy and because our girl Esther at Pretty Little Underthings says that High Waisted briefs are making a seriously sexy comeback.

Elle Macpherson Initmates Indigo Ray bra ($64) and Indigo Ray Bikini ($34)

Because you just might want a warm weather t-shirt bra that’s also fun to wear.

This baby has summer printed all over it.

Cosabella Never Say Never Hotpants ($32)  in neon colors like these…(and so many more).

Because these underwear are perfection.  They don’t dig, they lay flat, and they are majorly attractive to look at.

Seriously, you  won’t want to leave your full length mirror.


And I’m only scratching the surface of the pretty that’s here for Summer.

Like stellar basics, a completely new and gorgeous style from Elle Macpherson Intimates, sexy new Eberjey Bratlets in summery colors, and sooooo much more.

Looking forward to seeing you tonight!





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