Straight From The Designer: Introducing Luxxie Boston

We’re thrilled to welcome slip styles from Boston local, Stefanie Mnayarji to our racks here at Forty Winks.  Stefanie is the mastermind behind Luxxie Boston, a line of slips created to give you a smooth, seamless silhouette without the need for shapewear.  After an incredibly successful Kickstarter campaign, it became clear that Stefanie’s vision for layering pieces without “shaping” fabrics was a shared one; her Luxxies starting selling like crazy.  Made in the USA, from a patented (and amazing) washable silk blend, Luxxies exist to smooth and accentuate with no compression.   With prices around $200, these slips and camis aren’t cheap, but once you get your hands on one you’ll know why.

And now, straight from the designer, Stefanie tells us what’s behind Luxxie and the reasons we should be reshaping our world, not our bodies.  Welcome Luxxie!



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Fashionably Late At The Liberty Hotel

We’ve just wrapped up one of our busiest and most enjoyed times of the year…Valentine’s Day!  Even with the terrible weather, we are happy and grateful to report that we had an amazing season.  Thank you all!

One of our favorite things this year, was our Fashionably Late fashion show with The Liberty Hotel.  Below are some of the photos of our beautiful models in what we think is some pretty gorgeous lingerie.  Enjoy!






(A big thank you to Choya Amenkhienan for taking the time to take such great shots!)

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Valentine’s Day Fashion Show


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3 Valentine’s Day Looks To Try

The Bodysuit with Thigh Highs:

I love the look of a sexy bodysuit with thigh highs or even over patterned tights.  It’s sophisticated and sexy, and also a lingerie look that’s easily worn underneath date night clothing.   Another option is to skip the hosiery and slip into a pair of over the knee boots.  Same look and so stunning.


The Straight Up Sexy Garter Belt Ensemble:

A total no brainer when dressing for a special night, the addition of a garter belt to any lingerie ensemble is always a hit.    Despite the widespread use of  this look for sexy time, it’s not one that’s expected, it’s one that’s eagerly anticipated.



The Robe Over Nothing But Naughty Undies:

I love the more-is-more look of a slinky robe and then the less-is-more look of nothing but super sexy underwear underneath.  Try open back undies or a tiny g-string for a look that will appeal to those who like to, well, get naked fast.




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The Forty Winks Instagram Round Up

Meredith and I have a blast with our insta accounts and we hope you do too!  Click images to shop on our site (when available) and don’t forget to follow us at fortywinkshs and forty_winks_lingerie.

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The Forty Winks Winter Sale Starts Tonight!


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NuBra: What To Wear With That Backless Dress

Holiday dress season is upon us and I’m sure you’ve noticed the distinct and continued trend towards back detailing.  Deep plunges, criss-crosses and cut outs are everywhere and beg the question, “what the heck kind of bra do I wear with this!?!”

It’s a worthwhile question to ask yourself before you buy the dress especially if you’re busty, but if you’re a D cup or smaller or if your bust doesn’t require a ton of support, we recommend the NuBra for your backless numbers.  The original “sticky bra” this lightweight piece gives shape, lift and coverage to the bust while being totally free of straps and a back band.  It’s soooo sticky even through your sweatiest dance parties and with proper care, should last up to 20 wears

All of us here at Winks are happy to help answer any questions you might have regarding the NuBra.   We have samples for you to try and encourage you to bring your dresses or shirts in with you to eliminate guesswork.  For our online customers, feel free to call or email us with questions!


Direct from NuBra, here are their instructions for use.  

It is important that you follow all the instructions carefully prior to wearing NuBra.
DO NOT USE moisturizers, perfumes, powders or other skin care products prior to use, as this will reduce the effect of the adhesive.

THIS IS THE MOST IMPORTANT STEP. Gently clean your chest area with mild soap and water to remove body oil and residue from skin. Dry your skin with a soft towel. DO NOT USE powders, oils, or fragrances anywhere near the chest area prior to applying your NuBra.

Stand in front of the mirror. Flip the cup outward while holding the bra cup by the edges with both hands (See photo). Position the cup to your desired breast angle and gently in a circular motion smooth the cup edges firmly to the breast with your fingertips. Repeat the same application on your other breast, being sure both sides are equal in height (See Suggestions).

Then, with both hands on the bra cups press firm for a few seconds to secure the hold (see photo). Now, you are ready to enjoy the total freedom and comfort of your NuBra!

Take your time, detach the front closure first, and then gently peel off the bra starting from the top and gradually downward. If any adhesive residue remains on the skin after removal, simply wipe skin with a soft tissue to remove.




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Shop Small (Medium or Large) at Forty Winks!


In honor of Small Business Saturday, I chatted with Rachel and Meredith about their reasons for opening Forty Winks, and their thoughts on small businesses and community.

What inspired you to open Forty Winks?

We met working at Mint Julep, a local, woman-owned clothing boutique. At work, we often bonded over our shared bra-shopping woes. We had terrible experiences shopping for lingerie! When we went to department stores, we felt overwhelmed by the myriad options and lack of help from salespeople. Walking into high-end lingerie boutiques was equally intimidating as a twenty-something woman. We heard these sentiments echoed by many of our customers at Mint Julep; and we realized that there a good local lingerie boutique was just what Harvard Square needed!

2010: Rachel gazing at what would become Forty Winks


What was your vision for Forty Winks when you opened the store?

We aimed to create a friendly, open environment and to develop a sense of community among our employees, customers, and the neighborhood. It was important to us that the boutique felt like a place we and our friends would want to shop, and also be welcoming to women older and younger than we are! We wanted to create a body-positive environment and make people of all genders feel comfortable shopping for lingerie for themselves or for gifts.

What are some ways in which Forty Winks helps to support other small business?

We are members of the Harvard Square Business Association (H.S.B.A)  and Cambridge Local First which provides us with an opportunity to interact with other area business-owners. Through H.S.B.A., we participate in the “Biz-To-Biz” program, through which members of the organization provide mutual discounts to store owners and employees. This makes it easier for all of us to support other local businesses, and enables us to tell our customers about how awesome they are! We also keep H.S.B.A.’s maps of all the stores in the Square on hand, so that we can show tourists how to get to all of our favorite other small-businesses.

2014: Forty Winks in all its glory!


What do you enjoy about owning a store in Harvard Square?

Harvard square is a wonderful place to have a small boutique because the Cambridge community understands and appreciates small businesses. Our customers are loyal to the store because they appreciate the time we and our employees spend giving each customer individual attention to find bras that look and feel great. People appreciate that our selection is hand-picked and think about the care, effort, and love that goes into running the boutique! We love being a part of the Cambridge community, which has a small town feel even though it’s a large city!

Please come celebrate small business with us and enjoy a 20% discount off the entire store tomorrow, Saturday, November 29th! We are also offering a discount online through Monday, December 1st at midnight with the code “shopsmall”.  To borrow the words of our neighbor, Harvard Bookstore:


Hugs, kisses, and many thanks for your support!

~ Ari


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Small Business Saturday

Shop Small Email 2014

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Exercise Your Right To Vote


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