Small Business Saturday

Shop Small Email 2014

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Exercise Your Right To Vote


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BOO! The Weekend Is Here!

Out and About: Halloween on Beacon Hill

Halloween is a big deal on Beacon Hill and all are welcome to come enjoy the festivities tomorrow night.  The houses on The Hill go all out decorating for this spooky night and it’s a trip to see all the crazy-for-candy little ones enjoying the night.   Of course with all that energy, you might need one (or two) of these first.


On The Couch: Scary Stories

October is scary movie month at our house, but I always make sure to delve into some scary reads as well.  This year I took a trip down memory lane with the genius Scary Stories to Tell in the Dark and I was thrilled to find that theses tales are still as perfectly creepy as they were in junior high.  And, ummm the illustrations!?  Deliciously terrifying and well worth a revisit!


In The Kitchen: Beets

Judging from the bag of beets my mom sent home with me last weekend, I’m guessing they are majorly in season.  While I find the whole preserving thing a little daunting I’ll be trying my hand at canning some of these ruby lovelies this weekend.  If this doesn’t work, I’ll steam ‘em up and eat ‘em like this.


And this: Happy Halloween From MereDEATH and ROTchel!

Happy Halloween From MereDEATH and ROTchel



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Just In: New Styles From Panache

Full busted ladies rejoice, below are three new pieces perfect for YOU!  Blending Panache’s supportive fits with the company’s always stunning styles and colorways, these new additions are perfect for everyday wear without ever being basic.   For the next week or so, they’re exclusively available in store only, so stop by and see if one of these lovelies should find a home in your lingerie drawer.

(And as always, feel free to call or email us to buy…shipping is always free!

panclaraPanache Clara Full Cup in Black/Gold ($62)


Panache Andorra Full Cup in Scarlet (also available in the Plunge style, both $62)

panenvy1panenvy2Panache Envy Bodysuit ($109)

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Just In At Forty Winks: New Designer Lonely

We’re so excited about the newest addition to our offerings at Forty Winks.   We’ve long admired Lonely for its effortless “cool” factor.  Strappy detailing meets feminine laces making for truly unique bras and bottoms.







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Hopeless Lingerie Is Back At Forty Winks

We have long been anticipating our most recent shipment of Hopeless Lingerie from Australian designer, Gabrielle Adamidis. These exquisite handmade pieces feature straps with adjustable hardware, ensuring a fit for every body type. The hard, angular vibe of the collection works seamlessly with the natural lines of the female body while proving to be sexy, cool, and comfortable.


Eva Harness


Olivia Harness


Ramona Harness Garter


Selene Harness Knicker

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Take 20% Off At Forty Winks, Thursday, Sept 18th!


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Fall Lookbook: Princesse.tam.tam




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How To Shop for a Boudoir Photoshoot

Here at Forty Winks, we tip our hats to customers who are prepping for boudoir sessions. Whether as a gift for your main squeeze, an artistic venture, an effort to explore a different side of yourself… we applaud your inspiration to “bare it all” and pose in our very favorite attire: lingerie!

When it comes to choosing what to wear for your boudoir session, we recommend focusing on the three “f’s”: Fit, Features, & Function.


We cannot stress enough the importance of a good fit when shopping for lingerie at anytime, but especially when it comes to boudoir shopping. Yes, your photographer can smooth out lines and improve on little imperfections… but in order to highlight and celebrate the most beautiful parts of your body, well-fitting lingerie is key.

We love the Chantelle Opera collection for a stellar fit. The push-up bra (coming soon in black & gold!) is fantastic for smaller and larger cup sizes alike, to add that extra “vavoom” to an ultra sexy look. The Opera Demi Bra is recommended for fuller breasts because of the support it gives, and the naturally round shape it helps create. Also, the sheer lace of the cup is fun for showing more of what is underneath your bra (wink, wink)! The Opera Waist Cincher is a great option for smoothing out your tummy and elongating your torso.  As for the matching undies, the Opera Shorty… they are gorgeous and flattering beyond words, so take a look!


Making sure your bottoms fit well can be just as important as how your bra fits. Many women are the most worried about how their mid-section will look in boudoir photography sessions (hey, shapewear exists for a reason!). Our answer: instead of hiding your midsection, make it look awesome!!!  High-waisted briefs are a great choice for creating a pin-up look and are flattering on many different body types! Most high-waisted briefs are stretchy all over and don’t dig in to your hips. Our favorite high-waisted bottoms is the Huit Arpege Brief, it’s show-stoppingly gorgeous on its own, with the Huit Arpege Padded Bustier, or your personal favorite LBB (little black bra)!



A great boudoir photographer will take shots that show your whole body and also zoom in on all our best angles. This is where you have the opportunity to show off the details in your beautiful lingerie! Look closely at the stitching, material, and at the edges of lingerie as you shop… keep an eye out for lace patterns you like, deckled edges, sheer fabric, and decorative hardare.

We love the Clo Intimo Fortuna Slip from every angle! The lace has a unique pattern with beautiful dimension. The racerback design highlights your shoulder blades and the sheer fabric of the skirt shows the outline of your legs ever so slightly. The bust has enough elastic to give a bit of lift to your breasts, and the front slit lends itself to fantastic boudoir poses!


The Elle MacPherson Dentelle collection is another great choice for giving your photographer the opportunity to zoom in on your best features, framed by gorgeous lace – what could be better than that? The Cameo is especially beautiful for a bridal-themed shoot and looks great on all skin tones. The Black/Pewter set looks fantastic with our favorite stay ups by Vienne Milano, available in store.



Why buy lingerie for a boudoir shoot that you’ll never wear again? Gossard’s Retrolution Slip is the perfect combination of drop-dead sexy and totally useful! With a built-in underwire bra and comfortable shaping fabric through the body, this piece supports and smooths your figure in all the right places! Not to mention that the lace and other details are absolutely beautiful. The garter clips are removable, so you can wear this to dress up at home, or under a cocktail dress for a fancy event! If you are attaching thigh highs, we recommend Maison Close hold-up tights. The Sheer Back Seamed Stockings are especially sexy.


Enjoy your upcoming boudoir session!!!

Looking for a photographer? Here are links to some boudoir photographers we love in the Boston area:

Annika Roser, Ma Cherie Studios

Katherine Henry, Katherine Henry Boudoir

Felix Rust, Felix and Sara Photographers

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Monday Moodboard: High Summer

We haven’t done a moodboard in a while, but tonight I’m feeling well, moody.  After a glorious day off, spent traipsing around Boston, I’ve settled on to my couch to wax poetic, at least in the visual sense, about how much I love summer.  Below are some of the pictures that sum up all those feelings for me.

What’s your favorite summer memory thus far?


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