#Shopsmall at Forty Winks


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Take 20% off this Thursday

Come celebrate fall with us this Thursday and shop the entire store at 20% off. Sip on champagne and enjoy treats while you shop. Hope to see you there!

Music will be provided by DJ LeahV.
Macarons provided by Cameo Macaron

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New Styles From Chantelle: Doing What They Do Best

Every season, Chantelle tempts us with new styles in addition to their tried and true basics.  Sometimes these new collections are a hit and sometimes they flop, at least with our clients.  This Fall/Winter season, however, we’ve found that each new style has been a complete and total success.  I’m thinking this is because instead of trying to reinvent the wheel, the company stuck to styles that they’re really freakin’ good at. The Intuition, an unlined demi bra and the fuller coverage Revele bra are two stand outs with wide size ranges and impeccable fits. Both of these bras (and their matching undies) are available in store only at this time.
Please feel free to call or email us with questions
(617-492-9100, info@shopfortywinks.com)

chantelletwoL: Revele Moi Underwire Bra: Available in sizes 30-36, E-H ($78)
R: Illusion Demi Bra: Available in sizes 30-36, B-G ($88)

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Winks Shopgirls’ Sale Faves!

The summer sale is on at Forty Winks… and we have some sizzlin’ summer steals in store and online. With so many fabulous options, it can be hard to choose! To help guide you, here are the Winks Shopgirls’ favorite sets on sale.

Carly’s choice is the Lou Picadilly Demi Balcony Bra and matching thong – a classically gorgeous black lace set.  She also loves the Lonely Bonnie Underwire Bra and matching brief in ink, a set which has a uniquely edgy lace pattern. Carly also couldn’t resist sporting a Maison Close cat headband, available in store. Meow!!!


Ari loves the Heidi Klum Intimates Cle D’Amour Underwire Bra because of its gorgeous coral lace and contrasting beige straps adorned with tiny coral bows. It’s all about the details! She also recommends the Splendid Vintage Pineapple PJ Set, available in store. Ari is fantasizing about wearing them while reading in hammock on a summer weekend morning…


Kristen chose two sets with colors that remind us of the ocean. The Else Signature Underwire Balcony Bra and thong in Jade, available in store,. This set looks great on all skintones and is great for a night out or as a supportive everyday bra! Kristen also loves the Stella McCartney Julia Stargazing Demi Wire Bra and bikini. The bra’s  gorgeous gold hardware creates a stunning contrast against the silky black band and sky blue lace.


What are your favorites? Browse the site or come visit the store to find out! Happy shopping!!!


Carly, Ari, & Kristen

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Congrats Grads! The Time For New Lingerie Is Now

Whether you’re hitting the ground running in the corporate sphere, working on starting your own business or still defining your dream job, it’s a good time to upgrade your lingerie collection to one that reflects the power player you’re becoming. We recommend coming in for a fitting so that you’re investing in things that actually fit (and make your clothing look so much better).

Not sure what you actually need? Here are four necessities to get you started,

(strapped for cash before your first paycheck? Invest in the first two styles on this list and move forward from there)

A simple t-shirt bra that looks perfect underneath anything

Molded cups are usually the most versatile if you like a rounded, completely smooth look, but you can also go for a soft cup with underwire should you prefer the feel and support of this type of bra.

Favorites include: The Wacoal Embrace Lace Contour Bra, the Natori Understated Contour Bra, the Chantelle C-Chic Plunge Bra and the Heidi Klum Intimates Sabine Underwire Bra


A power bra for the days you might need a little extra courage

We call it a power bra because when you put it on it should make you feel like a superhuman.  You’ll put it on and POW (!!!) you’ve got the instant confidence you may need on the harder days.

Favorites Include: The Marlies Dekkers Dame de Paris Balcony Bra, the Chantelle Merci Demi Bra, the Panache Envy Demi and the Lonely Lulu Strap Bra


Something comfortable for the weekend (or whenever your days off may be)

Trust me, you’re going to reallllly appreciate those days off and you’re going to want to be as comfortable as possible whilst you rejuvenate. I love a wireless, stretch lace bralet for low key days like the Cosabella Sweetie Soft Bra which, depending on how much support you need, works up to a large D cup.

Favorites Include: The Cosabella Sweetie Soft Bra, the Eberjey India Retro Bralet, the Clo Intimo Fortuna Bralet and the Fortnight Luna Longline


A well fitting strapless (or at least a solution for tricky pieces)

Favorites Include: LeMystere Soire Strapless, OnGossamer Strapless Push Up, Nubra Backless bra and Top Hats (or Low Beams)

No one wants be stuck tugging at a crappy strapless at the company party.  A well-fitting solution bra is completely necessary for after hours gatherings and events. Invest in something that stays up and lays well under your clothing. Tip: bring in a couple of your hardest dresses. We have samples of most of our solution pieces so that you can find the one that works best! 


As for bottoms, this is totally up to you. Like thongs? Wear ‘em.  Like “granny panties”? Wear ‘em (we hear they’re pretty hot right now). Whatever you feel good in throughout the day is what you should wear.

Congrats new grads, you brilliant people you!

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Instagram Round Up And HAPPY SPRING!

Happy Weekend Lovelies!!!  Like what you see?  Follow Meredith at @fortywinkshs and Rachel (me!) at @forty_winks_lingerie.  We’ll add a daily dose of lingerie to your feed.

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Spring Cleanse

We are excited to annouce a spring cleanse event with Hilary Bent-Mullings here at Forty Winks. Hilary is a certified yoga instructor, an Ayurveda Health Counselor and also Meredith’s sister! She has studied at the Kripalu School of Ayurveda and recently traveled to India for advanced training at the Jiva Institute in Vrindavan.

We are thrilled to have this “in” with Hilary as she has agreed to teach a comprehensive and interactive forum on spring detox and rejuvenation here at the store on Tuesday, April 21st from 7:30p-9p. Personally, we’ve all wanted to learn more about these cleanses and we’re happy to be able to extend the event to our clients as well.

We’ll start our evening with a 45 minute lecture on how to assess your body’s natural relationship to the spring as well as simple ways to kick start your metabolism, gain energy, reset your digestion and reduce seasonal allergies. Hilary is generously extending a discounted rate of $25 for this event (payment can be made by cash or credit the night of). The cost includes a dosa quiz, recipe handouts, an outline for the cleanse and special treats prepared by Hilary. We will leave time post lecture for any questions you may have for Hilary.

Please RSVP by April 20th to info@shopfortywinks.com to secure your spot!

If you would like to learn more about Ayurveda for your unique body type and have a more personalized experience, Hilary is available for private consultations at Message Therapy Works in Somerville.

Learn more about Hilary and her services at www.elementalayurvedayoga.com. You can also email her at elementalyogi@gmail.com.

spring cleanse flyer forty winks blog

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It’s our 5th Birthday!

Thank you to all of our lovely customers for five wonderful years! Come by Forty Winks this Thursday for cupcakes, champagne and 20% off the entire store (including sale items). We love you all and are so grateful for your support! xo


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5 Signs You Need A New Bra

One of the questions we’re most commonly asked here at Winks is how to tell when your bra needs to be replaced.  There are so many reasons (ill-fit, the wrong style, discomfort, etc.) but as far as how much wear-and-tear you should be living with, here are 5 signs to look for when deciding to buy.

5 Signs You Need  A New Bra

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Straight From The Designer: Introducing Luxxie Boston

We’re thrilled to welcome slip styles from Boston local, Stefanie Mnayarji to our racks here at Forty Winks.  Stefanie is the mastermind behind Luxxie Boston, a line of slips created to give you a smooth, seamless silhouette without the need for shapewear.  After an incredibly successful Kickstarter campaign, it became clear that Stefanie’s vision for layering pieces without “shaping” fabrics was a shared one; her Luxxies starting selling like crazy.  Made in the USA, from a patented (and amazing) washable silk blend, Luxxies exist to smooth and accentuate with no compression.   With prices around $200, these slips and camis aren’t cheap, but once you get your hands on one you’ll know why.

And now, straight from the designer, Stefanie tells us what’s behind Luxxie and the reasons we should be reshaping our world, not our bodies.  Welcome Luxxie!



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