Love Chantelle? Buy Any Two Bras, Get Free Tote

Chantelle has always been one our very favorite purveyors of lingerie.  We love their willingness to innovate as well as their dedication to classic silhouettes and styles.   Our philosophies are always the same; we here at Winks believe in well fitting, beautiful lingerie and Chantelle always provides us with just that.

Which is why we’re excited to promote the brand through a free gift with purchase program starting this weekend.   Now, whenever you buy two Chantelle bras or a full set at Forty Winks, we’ll give you a free Chantelle tote bag courtesy of the designers themselves.

Here are a few Chantelle pieces to pique your interest.  Hope to see you soon!


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Donate A Bra, Take 15% Off at Forty Winks!

We’re excited to announce that we’ve again partnered with Free The Girls for our 2nd Annual Bra Drive!  Bring us your gently used bras Friday, April 25th through Sunday, April 27th and we’ll give you 15% off your entire purchase.

Don’t have any bras to part with?  Bring in a monetary donation of $10 or more and we’ll give you the same discount.

Forty Winks will be donating $1 for every bra donated to help off set the cost of international shipping, so bring us lots of bras!

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Monday Moodboard: Turn And Face The Sun!

Today we are a city turning away from the shadows and facing the sun!  Good luck to all of our friends and family running in today’s marathon!  XOXO!


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Commemorating the 2013 Boston Marathon

Today marks the one year anniversary of the Boston 2013 Marathon bombings. All of us at Forty Winks are spending time today thinking about those whose lives were taken from them last year, and those who were injured in such a senseless act of violence.

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Our spirits are lifted, however, as we think about this coming Monday and the joy we will feel on one of the best days of the year in Boston. A day to celebrate people who dedicate their bodies and minds to accomplish an incredible feat.

I am lucky to have four strong, wonderful women in my life who will be running the marathon this year. They are friends of mine from my martial arts training at Redline Fight Sports, and let me tell you… they can kick butt AND run like the wind. Their motivation inspires me endlessly.


Last year, as part of a Boston custom that will no longer be allowed due to security restrictions, I jumped into the race with my friend Jen for the last three miles until we were turned away at the half mile mark and got news of the bombing. The pictures of us before that moment capture the joy we felt as Jen approached the last leg of the race. My silly costume represented the fusion of the runner, fighter, and beautiful woman Jen is. I love these pictures because they show the true spirit of the Boston marathon.


Jen ran the marathon last year to raise money for a fantastic charity called Dream Big!, a non-profit organization that provides girls in low-income neighborhoods with athletic equipment so they can participate in after-school sports. And she’s running again this year!!! As those of you who enjoy any kind of exercise can surely understand, being active is a wonderful escape from life’s troubles. Jen has been a swimmer since she was a little girl (she even has a beautiful mermaid tattoo she designed herself!) and wants to give other girls the opportunity to get strong through sports, as she has done.

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I will be cheering Jen on from the sidelines this year with all my heart and soul! I can’t join her in the race but I, of course, will be giving her a sports bra to be close to her heart ;) Check out this fabulous interview and article about Jen in the Boston Herald!  and consider making a contribution to Dream Big! on her Razoo site.

Looking for other ways to contribute?

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Nurse practitioner and runner extraordinaire Tara Jennings is fundraising for Mass General Hospital Pediatric Oncology Program.

Melissa Adams is a scientist completing her PhD at Harvard and training at Redline while fundraising for the MSPCA in honor of her rabbit: Lady BunBun (pictured above).

And the fabulous Danielle Rieck of Redline Fight Sports is running with the Mass Fallen Heroes Team to help families of veterans.

Thank you for supporting my friends! And thanks for all the love you sent our way on this day last year. To quote Martin Richards, 8-year-old marathon victim:




Ari & the Forty Winks gals


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Monday Moodboard: What Moves You?

We all have imagery that speaks to us directly, that evokes a particular feeling in a really personal way.  This week’s Moodboard is made up of pictures that whispered to me this week. What images speak to you?

xoxo -R


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Happy Birthday Forty Winks!

Four years ago today, we opened our doors and sold our very first bra.  It’s been such an amazing road and we’re so grateful to all of our dear customers for making the past few years so rewarding for us.   Thank you from the bottom of our hearts.

-Rachel and Meredith


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How to Bra Shop For Your Dog



When bra shopping for your dog, keep in mind what colors and styles will work best. Different styles work better for different breeds. Larger breeds look great in a demi cup that has a wider underwire. Smaller breeds look fantastic in a bralet. If your dog is itching, scratching, or biting at their bra it may be time to take them in for a fitting and invest in some new lingerie. Your dog will thank you. Here at Forty Winks we have a wide selection of styles and sizes and you will be sure to find something your dog loves.

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Monday Moodboard: Mellow Yellow


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Bringing The Sexy: L’Agent by Agent Provocateur

We are thrilled to welcome L’Agent by Agent Provocateur to Forty Winks. Sophisticated and sexy, L’Agent creates perfect sets that go from day to night. With gorgeous reorderable classic pieces and one time fashion styles you can find your perfect L’Agent look.






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Monday Moodboard: Waking Up Is Hard To Do

Sigh.  It’s Monday again, and folks, I’m dragging a bit.    After a great weekend, it’s sometimes hard to rise to the occasion on Monday morning.   We’ll all snap out of it though and soon we’ll be knocking on Saturday’s door.

Good luck loves and always remember to “be a nice human.” Even before coffee.




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