The Forty Winks Winter Sale Starts Tonight!


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NuBra: What To Wear With That Backless Dress

Holiday dress season is upon us and I’m sure you’ve noticed the distinct and continued trend towards back detailing.  Deep plunges, criss-crosses and cut outs are everywhere and beg the question, “what the heck kind of bra do I wear with this!?!”

It’s a worthwhile question to ask yourself before you buy the dress especially if you’re busty, but if you’re a D cup or smaller or if your bust doesn’t require a ton of support, we recommend the NuBra for your backless numbers.  The original “sticky bra” this lightweight piece gives shape, lift and coverage to the bust while being totally free of straps and a back band.  It’s soooo sticky even through your sweatiest dance parties and with proper care, should last up to 20 wears

All of us here at Winks are happy to help answer any questions you might have regarding the NuBra.   We have samples for you to try and encourage you to bring your dresses or shirts in with you to eliminate guesswork.  For our online customers, feel free to call or email us with questions!


Direct from NuBra, here are their instructions for use.  

It is important that you follow all the instructions carefully prior to wearing NuBra.
DO NOT USE moisturizers, perfumes, powders or other skin care products prior to use, as this will reduce the effect of the adhesive.

THIS IS THE MOST IMPORTANT STEP. Gently clean your chest area with mild soap and water to remove body oil and residue from skin. Dry your skin with a soft towel. DO NOT USE powders, oils, or fragrances anywhere near the chest area prior to applying your NuBra.

Stand in front of the mirror. Flip the cup outward while holding the bra cup by the edges with both hands (See photo). Position the cup to your desired breast angle and gently in a circular motion smooth the cup edges firmly to the breast with your fingertips. Repeat the same application on your other breast, being sure both sides are equal in height (See Suggestions).

Then, with both hands on the bra cups press firm for a few seconds to secure the hold (see photo). Now, you are ready to enjoy the total freedom and comfort of your NuBra!

Take your time, detach the front closure first, and then gently peel off the bra starting from the top and gradually downward. If any adhesive residue remains on the skin after removal, simply wipe skin with a soft tissue to remove.




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Shop Small (Medium or Large) at Forty Winks!


In honor of Small Business Saturday, I chatted with Rachel and Meredith about their reasons for opening Forty Winks, and their thoughts on small businesses and community.

What inspired you to open Forty Winks?

We met working at Mint Julep, a local, woman-owned clothing boutique. At work, we often bonded over our shared bra-shopping woes. We had terrible experiences shopping for lingerie! When we went to department stores, we felt overwhelmed by the myriad options and lack of help from salespeople. Walking into high-end lingerie boutiques was equally intimidating as a twenty-something woman. We heard these sentiments echoed by many of our customers at Mint Julep; and we realized that there a good local lingerie boutique was just what Harvard Square needed!

2010: Rachel gazing at what would become Forty Winks


What was your vision for Forty Winks when you opened the store?

We aimed to create a friendly, open environment and to develop a sense of community among our employees, customers, and the neighborhood. It was important to us that the boutique felt like a place we and our friends would want to shop, and also be welcoming to women older and younger than we are! We wanted to create a body-positive environment and make people of all genders feel comfortable shopping for lingerie for themselves or for gifts.

What are some ways in which Forty Winks helps to support other small business?

We are members of the Harvard Square Business Association (H.S.B.A)  and Cambridge Local First which provides us with an opportunity to interact with other area business-owners. Through H.S.B.A., we participate in the “Biz-To-Biz” program, through which members of the organization provide mutual discounts to store owners and employees. This makes it easier for all of us to support other local businesses, and enables us to tell our customers about how awesome they are! We also keep H.S.B.A.’s maps of all the stores in the Square on hand, so that we can show tourists how to get to all of our favorite other small-businesses.

2014: Forty Winks in all its glory!


What do you enjoy about owning a store in Harvard Square?

Harvard square is a wonderful place to have a small boutique because the Cambridge community understands and appreciates small businesses. Our customers are loyal to the store because they appreciate the time we and our employees spend giving each customer individual attention to find bras that look and feel great. People appreciate that our selection is hand-picked and think about the care, effort, and love that goes into running the boutique! We love being a part of the Cambridge community, which has a small town feel even though it’s a large city!

Please come celebrate small business with us and enjoy a 20% discount off the entire store tomorrow, Saturday, November 29th! We are also offering a discount online through Monday, December 1st at midnight with the code “shopsmall”.  To borrow the words of our neighbor, Harvard Bookstore:


Hugs, kisses, and many thanks for your support!

~ Ari


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Small Business Saturday

Shop Small Email 2014

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Exercise Your Right To Vote


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BOO! The Weekend Is Here!

Out and About: Halloween on Beacon Hill

Halloween is a big deal on Beacon Hill and all are welcome to come enjoy the festivities tomorrow night.  The houses on The Hill go all out decorating for this spooky night and it’s a trip to see all the crazy-for-candy little ones enjoying the night.   Of course with all that energy, you might need one (or two) of these first.


On The Couch: Scary Stories

October is scary movie month at our house, but I always make sure to delve into some scary reads as well.  This year I took a trip down memory lane with the genius Scary Stories to Tell in the Dark and I was thrilled to find that theses tales are still as perfectly creepy as they were in junior high.  And, ummm the illustrations!?  Deliciously terrifying and well worth a revisit!


In The Kitchen: Beets

Judging from the bag of beets my mom sent home with me last weekend, I’m guessing they are majorly in season.  While I find the whole preserving thing a little daunting I’ll be trying my hand at canning some of these ruby lovelies this weekend.  If this doesn’t work, I’ll steam ‘em up and eat ‘em like this.


And this: Happy Halloween From MereDEATH and ROTchel!

Happy Halloween From MereDEATH and ROTchel



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Just In: New Styles From Panache

Full busted ladies rejoice, below are three new pieces perfect for YOU!  Blending Panache’s supportive fits with the company’s always stunning styles and colorways, these new additions are perfect for everyday wear without ever being basic.   For the next week or so, they’re exclusively available in store only, so stop by and see if one of these lovelies should find a home in your lingerie drawer.

(And as always, feel free to call or email us to buy…shipping is always free!

panclaraPanache Clara Full Cup in Black/Gold ($62)


Panache Andorra Full Cup in Scarlet (also available in the Plunge style, both $62)

panenvy1panenvy2Panache Envy Bodysuit ($109)

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Just In At Forty Winks: New Designer Lonely

We’re so excited about the newest addition to our offerings at Forty Winks.   We’ve long admired Lonely for its effortless “cool” factor.  Strappy detailing meets feminine laces making for truly unique bras and bottoms.







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Hopeless Lingerie Is Back At Forty Winks

We have long been anticipating our most recent shipment of Hopeless Lingerie from Australian designer, Gabrielle Adamidis. These exquisite handmade pieces feature straps with adjustable hardware, ensuring a fit for every body type. The hard, angular vibe of the collection works seamlessly with the natural lines of the female body while proving to be sexy, cool, and comfortable.


Eva Harness


Olivia Harness


Ramona Harness Garter


Selene Harness Knicker

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Take 20% Off At Forty Winks, Thursday, Sept 18th!


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