Just In At Forty Winks: New Designer Lonely

We’re so excited about the newest addition to our offerings at Forty Winks.   We’ve long admired Lonely for its effortless “cool” factor.  Strappy detailing meets feminine laces making for truly unique bras and bottoms.







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Hopeless Lingerie Is Back At Forty Winks

We have long been anticipating our most recent shipment of Hopeless Lingerie from Australian designer, Gabrielle Adamidis. These exquisite handmade pieces feature straps with adjustable hardware, ensuring a fit for every body type. The hard, angular vibe of the collection works seamlessly with the natural lines of the female body while proving to be sexy, cool, and comfortable.


Eva Harness


Olivia Harness


Ramona Harness Garter


Selene Harness Knicker

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Take 20% Off At Forty Winks, Thursday, Sept 18th!


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Fall Lookbook: Princesse.tam.tam




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How To Shop for a Boudoir Photoshoot

Here at Forty Winks, we tip our hats to customers who are prepping for boudoir sessions. Whether as a gift for your main squeeze, an artistic venture, an effort to explore a different side of yourself… we applaud your inspiration to “bare it all” and pose in our very favorite attire: lingerie!

When it comes to choosing what to wear for your boudoir session, we recommend focusing on the three “f’s”: Fit, Features, & Function.


We cannot stress enough the importance of a good fit when shopping for lingerie at anytime, but especially when it comes to boudoir shopping. Yes, your photographer can smooth out lines and improve on little imperfections… but in order to highlight and celebrate the most beautiful parts of your body, well-fitting lingerie is key.

We love the Chantelle Opera collection for a stellar fit. The push-up bra (coming soon in black & gold!) is fantastic for smaller and larger cup sizes alike, to add that extra “vavoom” to an ultra sexy look. The Opera Demi Bra is recommended for fuller breasts because of the support it gives, and the naturally round shape it helps create. Also, the sheer lace of the cup is fun for showing more of what is underneath your bra (wink, wink)! The Opera Waist Cincher is a great option for smoothing out your tummy and elongating your torso.  As for the matching undies, the Opera Shorty… they are gorgeous and flattering beyond words, so take a look!


Making sure your bottoms fit well can be just as important as how your bra fits. Many women are the most worried about how their mid-section will look in boudoir photography sessions (hey, shapewear exists for a reason!). Our answer: instead of hiding your midsection, make it look awesome!!!  High-waisted briefs are a great choice for creating a pin-up look and are flattering on many different body types! Most high-waisted briefs are stretchy all over and don’t dig in to your hips. Our favorite high-waisted bottoms is the Huit Arpege Brief, it’s show-stoppingly gorgeous on its own, with the Huit Arpege Padded Bustier, or your personal favorite LBB (little black bra)!



A great boudoir photographer will take shots that show your whole body and also zoom in on all our best angles. This is where you have the opportunity to show off the details in your beautiful lingerie! Look closely at the stitching, material, and at the edges of lingerie as you shop… keep an eye out for lace patterns you like, deckled edges, sheer fabric, and decorative hardare.

We love the Clo Intimo Fortuna Slip from every angle! The lace has a unique pattern with beautiful dimension. The racerback design highlights your shoulder blades and the sheer fabric of the skirt shows the outline of your legs ever so slightly. The bust has enough elastic to give a bit of lift to your breasts, and the front slit lends itself to fantastic boudoir poses!


The Elle MacPherson Dentelle collection is another great choice for giving your photographer the opportunity to zoom in on your best features, framed by gorgeous lace – what could be better than that? The Cameo is especially beautiful for a bridal-themed shoot and looks great on all skin tones. The Black/Pewter set looks fantastic with our favorite stay ups by Vienne Milano, available in store.



Why buy lingerie for a boudoir shoot that you’ll never wear again? Gossard’s Retrolution Slip is the perfect combination of drop-dead sexy and totally useful! With a built-in underwire bra and comfortable shaping fabric through the body, this piece supports and smooths your figure in all the right places! Not to mention that the lace and other details are absolutely beautiful. The garter clips are removable, so you can wear this to dress up at home, or under a cocktail dress for a fancy event! If you are attaching thigh highs, we recommend Maison Close hold-up tights. The Sheer Back Seamed Stockings are especially sexy.


Enjoy your upcoming boudoir session!!!

Looking for a photographer? Here are links to some boudoir photographers we love in the Boston area:

Annika Roser, Ma Cherie Studios

Katherine Henry, Katherine Henry Boudoir

Felix Rust, Felix and Sara Photographers

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Monday Moodboard: High Summer

We haven’t done a moodboard in a while, but tonight I’m feeling well, moody.  After a glorious day off, spent traipsing around Boston, I’ve settled on to my couch to wax poetic, at least in the visual sense, about how much I love summer.  Below are some of the pictures that sum up all those feelings for me.

What’s your favorite summer memory thus far?


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An Interview with Elif Ucan, Owner and Designer of Touche Pas

Designer and entrepreneur Elif Ucan is making life easier for us with her brilliant little slips of washable fabric designed to “shield” you from sticky, messy, less than savory day-to-day experiences.  Elif is an entrepreneur and education policy analyst based in NYC and Istanbul, Turkey, who studied law in Germany for her undergraduate degree, worked in the fashion industry, and recently earned her second master degree from Harvard University.   Read all about why you need the Touche Pas “Universal Square” below.

 RW: How did the idea of Touche Pas come to you?

EU: The idea to create this project came to me while I was working in the fashion industry in NYC prior to graduate school. I was constantly rushing around the city for production and being exposed to the dirty, sticky seats found in the city’s public transportation, whether subway, taxi, or bus. Hot, muggy NYC summers exacerbated this issue and prompted me to begin taking a scrap of leftover silk with me to sit on. It was such an easy solution to the problem. After friends began requesting scraps of silk, I decided to create the product.

taxi final

 RW: Will you take us briefly through the process of starting to manufacture the product.

EU: Coming from the fashion industry, it was important to me to create a product that was both attractive and functional. I wanted women to feel they could use the product without compromising their fashion integrity. Inspired by the design of the iconic Hermes silk scarf, I created the Universal Square using a natural silk-like fiber with more durability to better suit the use of the product and make it low maintenance to care for. I was careful to create a square large enough to be useful, yet small enough to fit into the compact pouch and easily in most handbags.

subway final

RW: What were your biggest challenges when starting the business?

EU: Touche Pas is a project I began while in graduate school. Juggling starting a business with another full-time commitment was not easy, but a valuable lesson in time management. One of the greatest challenges while developing the product was sourcing lightweight durable fabric that would create fashion appeal.

park final

 RW:  What’s the most creative way you’ve seen the Universal Square used?

EU: I have seen people use the product in many great ways, such as in the park, as a mini-cover-up on the beach, or to protect their kids from surfaces in public settings, to name a few. The most creative way I have seen the product used was as a face mask while driving a four-wheeler through Mumbai, India.

 RW: What’s the best way to wash Touche Pas products?

EU: The best way to wash Touche Pas products is to wash with like colors using the hand wash or gentle washing machine cycle followed by hang drying them.

RW: Do you have plans for more products?

I am currently building on the “urban shield” concept by developing Spoke, a new line of urban accessories. Stay tuned for our launch at spokebike.com!

 RW: You’re a Harvard Square local, what are your favorite places to shop and eat?

EU: Aside from shopping at Forty Winks, I have a few local Cambridge favorites. Since I love to cook, Formaggio on Huron Ave. became part of my weekly routine. Their selection of organic produce, cheese, wine, and bread from Poilane is unsurpassed in Cambridge. For drinks, the bar at Harvest is a favorite. Bartender Kelly Unda makes the best drinks in Cambridge. No contest. For dinner, both Ten Tables and Central Kitchen are ideal for farm-to-table cuisine and good wine.

 RW: Do you have any advice for ladies starting their own business?

EU: Be agile, be a phenomenal listener, cultivate a strong team, hustle, and finally, trust your instincts – they are there for a reason!

Touche Pas Universal Squares sell for $22 and available in a plethora of lovely colors here at Forty Winks.  xoxo.

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Our Top 5 Wireless Soft Bras

It’s shaping up to be one hot summer and while I’m not complaining (especially after that winter from hell) sometimes my everyday bras just get a little hot.  When temps are high, I usually reach for something wireless and without molding.  I find these styles to be more breathable and generally more comfortable when I’m sweating my butt off (if we’re being frank).  While wireless styles aren’t for everyone, a lot women are surprised by the support a well constructed wireless can offer.   Interested?   Below are our top five soft bras in no particular order.

(Ladies with bigger busts should try soft cup styles with underwire for a cooler, summertime option.  I’ll be posting on this next week, so stay tuned!)

Cosabella Never Say Never Sweetie Soft Bra ($54)

Great for slightly larger cups (up to a 32E, 34D, 36C/D, 38B/C depending on your support needs) the Cosabella Sweetie is my personal favorite.  The additional lace underneath the bust and the stretchy, yet strong fabrication add additional support.



 Eberjey’s India Retro Bralet ($54)

Meredith’s favorite in the summer months, the India’s main draw is it’s minimalist take on a lace bra.  The teeny, tiny straps are perfectly delicate and can be easily hidden under even a thin strapped tank.   Supportive up to a small D cup.



Samantha Chang My Daily Soft Bra ($50)

This lace lovely from Samantha Chang really shines due to its accommodating neckline. Thin straps and wider set lace “cups” are perfect for plunging and other décolleté revealing shirts and dresses.  Works well up to a medium D cup.



Clo Intimo Fortuna Soft Bra ($64)

The Fortuna Soft Bra features gorgeous signature lace designed with love by Colombian lingerie designer Claudia Ochoa.   Our favorite feature is the front closure hooks that gently create a subtle cleavage, something you don’t often get without underwire.    Great up to a D cup (depending on support needs).



Only Hearts Soft Bras 

You really can’t go wrong with any of Only Hearts’ soft bra options.  Made in the USA and from the ultimate in comfy fabrics, their wireless styles just fit.  My current favorite is the Second Skin Soft Bra (in store only) which features a smooth, non-lace cup and delicate straps.


We hope you’ll stop by soon!

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A Peek At Our Shoot With Malktime Photography

We love to provide lingerie for local photographers to shoot.  It’s because while we look at our wares with a straightforward eye- is it pretty, does it fit-photogs look at it with a creative eye and turn lingerie into something artful.  The end results are always gorgeous.

We love what Ektor of Malktime Photography did with some of our pieces.  Some shots are soft and sweet, some are a little weird (we love foxes), and some have a bit of an edge.  See for yourself and let us know what you think.


Crystal1Crystal2_1Caitlin_1Caitlin_2Caitlin_4 (1)Katie5

A huge thank to Ektor, owner and photographer, of Malktime Photography (@malktime_photography)  and to the models, Caitlin (@spookyfoxy), Alex (@alexandiramorrow), Kate (@thee1K_T_B) and Crystal (@vixen_dionysus), you ladies look amazing!  Lovely makeup by @tinamuaphoto, thank you all!


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Movement: An Easy Way To Keep Your Breasts Healthy

Ayurvedic Lifestyle Consultant and guest blogger Hilary Donaldson tells us how to keep our breasts healthy though movement and mindfulness.  Thanks Hilary!

We are all concerned about our breast health as women today. According to U.S. Breast Cancer Statistics, breast cancer will affect around 1 out of every 10 women during their lifetime. Our breasts are very important to us. They provide nourishment to our babies, make us feel beautiful as women, and give us pleasure. So let’s talk about how to protect these amazing breasts of ours through movement.

breast health

Moving our breasts whether through massage, running, or foreplay is extremely important for maintaining healthy tissue and a healthy lymphatic system, yet as time has progressed, we have found more ways to strap our breasts down. From corsets in the 16th Century to sitting at a desk all day or wearing underwire bras to sleep, we’ve found many ways to keep our breasts from moving.

While it’s unrealistic to say that you shouldn’t work at a desk or wear underwire bras, I encourage you to utilize breast movement as an antidote. Daily massage of your breast tissue (don’t forget your armpit area) with organic oil such as coconut or sesame is an easy, yet effective way to maintain breast health. It just takes five minutes to do (do it while you’re in the shower!). Simply grab, rub and move your breast tissue. Work your way around the breast, moving to the armpit and down the upper arm. If you have a history of lumps or cysts, try using castor oil as it helps remove stagnation.

Another way to break up stagnation is to take off your bra for a few hours a day to allow for movement and circulation in your breasts. The more movement the better; do jumping jacks, go horseback riding, or jump on a trampoline. At night sleep in a chemise, t-shirt or in the buff.  If you feel unsupported you can try a loose fitting “sleep bra.”  Without this type of movement, stagnation can occur and stagnation is one of the main causes of cancer and ill health.

Diet and lifestyle choices are also very important to breast health. Ill health caused by obesity is linked, on many levels, to a stagnate lifestyle. It’s best to choose organic, GMO free, whole, local foods from your local grocery store or farmers market. Add flavors to foods that are fresh, seasonal and unprocessed through spices or herbs, and try to avoid processed and packaged foods and even leftovers. A good rule of thumb is to ask yourself “is this what this food looked like when it came from nature?”

Another tip is to choose antiperspirant free deodorants. The chemicals in antiperspirant block the drainage of our lymph’s creating toxic build up which can move into our breast tissue. One of my favorite brands is Schmidt’s natural deodorant which keeps me dry and smelling good.

In addition to these tips, try to make time for daily movement or exercise and make sure to get enough rest.  Take some time each day or week to sit quietly or for a stroll in nature. It’s these simple principles that can maintain our breast and overall health.

In summation:

  • Move your breast every day.  Jump, shake, and massage the breast tissue.
  • Massage your breasts and underarms with coconut or sesame oil for five minutes daily.
  • Don’t sleep in your bras, especially ones with underwire. Sleep in loose clothing or in the buff; let your breasts move freely.
  • Switch to natural deodorant.  Schmidts makes a great one.  (Find it here)
  • Choose food that is as close to its original natural form as possible.
  • Take time for yourself through daily movement.  Even a short walk each day can work wonders for your health.

Hilary Donaldson is an Ayurvedic Lifestyle Consultant and Yoga Teacher in the Boston area. You can reach her at elementalayurvedayoga@gmail.com 

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